By Manick Bhan on Oct 21, 2019 - 72 minute read
Intro
The Google algorithm is constantly changing.
In 2018 alone, Google ran 15,096 Live traffic experiments, and
launched 3,234 updates
to its 体育外围app algorithm.
Algorithms
Indexation
Data
(aka Data Refreshes)
Google Search UIs
Webmaster Tools
Changes to ranking factors and signals
Before we get into the timeline of individual google updates, it’s going to be helpful to define a handful of things upfront for any 体育外围app newbies out there:
Google’s Core Algorithm
体育外围app experts, writers, and audiences will often refer to “Google’s Core Algorithm” as though it is a single item. In reality, Google’s Core Algorithm is made up of
millions of smaller algorithms
that all work together to surface the best possible 体育外围app results to users. What we mean when we say “Google’s Core Algorithm” is the set of algorithms that are applied to every single 体育外围app, which are no longer considered experimental, and which are stable enough to run consistently without requiring significant changes.
Google Panda (2011-2016)
The Panda algorithm focused on removing low quality content from 体育外围app by reviewing on-page content itself. This algorithm focused on thin content, content dominated by ads, poor quality content (spelling/grammar mistakes), and rewarded unique content. Google Panda was
updated 29 times
before finally being incorporated into the core algorithm in January of 2016.
Google Penguin (2012-2016)
The Penguin algorithm focused on removing sites engaging in spammy tactics from the 体育外围app results. Penguin primarily filtered sites engaging in keyword stuffing and link schemes out of the 体育外围app results. Google Penguin was updated 10 times before being integrated into Google’s core algorithm in September of 2016.
RankBrain (2015-Present)
This machine-learning based AI helps Google process and understand the meaning behind new 体育外围app queries. RankBrain works by being able to infer the meaning of new words or terms based on context and related terms. RankBrain began rolling out across all of Google 体育外围app in early 2015 and was fully live and global by mid-2016. Within three months of full deployment RankBrain was already the 3rd most important signal contributing to the results selected for a 体育外围app query.
Matt Cutts
One of the first 100 employees at Google, Matt Cutts was the head of Google’s Web Spam team for many many years, and interacted heavily with the webmaster community. He spent a lot of time answering questions about algorithm changes and providing webmasters high-level advice and direction.
Danny Sullivan
Originally a Founding Editor, Advisor, and Writer for Search Engine Land (among others), Danny Sullivan now communicates with the 体育外围app community as Google’s Public Search Liaison. Mr. Sullivan frequently finds himself reminding the community that the best way to rank is to create quality content that provides value to users.
Gary Illyes
Google Webmaster Trends Analyst who often responds to the 体育外围app community when they have questions about Google algorithm updates and changes. Gary is known for his candid (and entertaining) responses, which usually have a heavy element of sarcasm.
Webmaster World:
Frequently referenced whenever people speak about Google algorithm updates, webmasterworld.com is one of the most popular forums for webmasters to discuss changes to Google’s 体育外围app results. A popular community since the early 2000’s webmasters still flock to the space whenever major fluctuations are noticed to discuss theories.
Filter by:
Years.
Tags.
All Tags
Major Update
Penguin
Panda
Local
BERT
Mobile First
UX vs $$
SSL
Rankbrain
Hummingbird
2021 Google Search Updates
2021 December – Local Search Update
From November 30th – December 8th, Google runs a local 体育外围app ranking update. This update rebalances the various factors used to generate local results. Primary ranking factors for local 体育外围app remain the same: Relevance, Distance, and Prominence.
Additional Reading:
2021 November – Core Quality Update
From November 17th – November 30th, Google rolls out another core update. As with all core updates, this one is focused on improving the quality and relevance of 体育外围app results.
Additional Reading:
2021 August – Title Tag Update
Starting August 16th, Google starts rewriting page titles in the SERPs. After many 体育外围apps saw negative results from the update, Google rolls back some of the changes in September. Google emphasizes that it still uses content with the
tag over 80% of the time.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://readwrite.com/googles-title-tag-update-and-the-future-of-meta-tags-in-seo/" data-wpel-link="external" rel="follow">
Google’s Title Tag Update and the Future of Meta Tags in 体育外围app
</a>
</li>
</ul>
<h3>
2021 July – Link Spam Update
</h3>
<p>
Google updates link spam fighting algorithm to improve effectiveness of identifying and nullifying link spam. The update is particularly focused on affiliate sites and those websites who monetize through links.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://developers.google.com/体育外围app/blog/2021/07/link-tagging-and-link-spam-update" data-wpel-link="external" rel="follow">
A Reminder on Qualifying Links and Our Link Spam Update
</a>
</li>
<li>
<a href="https://www.clickbank.com/blog/reduce-link-spam/" data-wpel-link="external" rel="follow">
How Affiliates Can Work With Google to Reduce Link Spam
</a>
</li>
</ul>
<h3>
2021 June – Page Experience Update
</h3>
<p>
<span style="font-weight: 400;">
Google announced in late 2020 that its upcoming 2021 Page Experience update would introduce core web vitals as new Google ranking factors. Core web vitals are a set of user experience criteria that include page load times, mobile responsiveness, visual responsiveness, and more. Google evaluates these metrics through the following criteria:
</span>
</p>
<p>
<img loading="lazy" class="aligncenter size-full wp-image-7708" src="png/pasted-image-0.png" alt="" width="1600" height="463" srcset="https://linkgraph.io/wp-content/uploads/2019/10/pasted-image-0.png 1600w, https://linkgraph.io/wp-content/uploads/2019/10/pasted-image-0-600x174.png 600w, https://linkgraph.io/wp-content/uploads/2019/10/pasted-image-0-300x87.png 300w, https://linkgraph.io/wp-content/uploads/2019/10/pasted-image-0-1024x296.png 1024w, https://linkgraph.io/wp-content/uploads/2019/10/pasted-image-0-768x222.png 768w, https://linkgraph.io/wp-content/uploads/2019/10/pasted-image-0-1536x444.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px">
</p>
<ol>
<li style="font-weight: 400;">
<b>
Largest Contentful Paint (LCP) –
</b>
<span style="font-weight: 400;">
The time it takes a web page to load the largest piece of content on the page
</span>
</li>
<li style="font-weight: 400;">
<b>
First Input Delay (FID) –
</b>
<span style="font-weight: 400;">
A measurement of the users first interaction with the page from interactivity and responsiveness.
</span>
</li>
<li style="font-weight: 400;">
<b>
Cumulative Layout Shift (CLS) –
</b>
<span style="font-weight: 400;">
Measures visual stability and how stable the website is when loading and scrolling
</span>
</li>
</ol>
<p>
<span style="font-weight: 400;">
This update makes it so Google will evaluate page experiences signals like mobile friendliness, safe browsing, HTTPS security, and intrusive interstitial guidelines when ranking web pages.
</span>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li style="font-weight: 400;">
<a href="index-250.html" data-wpel-link="internal">
<span style="font-weight: 400;">
The Page Experience Update: New 体育外围app Ranking Factors for 2021
</span>
</a>
</li>
<li style="font-weight: 400;">
<a href="https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Evaluating Page Experience for a Better Web
</span>
</a>
</li>
</ul>
<p>
<!--
</div>
-->
</p>
<div class="content-main">
<div id="year-2020" class="year">
<h3>
2021 February – Passage Ranking
</h3>
<p>
Google introduces Passage Ranking and starts indexing passages of web content. Google now hones in on a specific passages of long-form content and ranks those passage in the SERPs. Google highlights the relevant passage and takes the users directly to the relevant passage after clicking on the blue link result.
</p>
</div>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://ignitevisibility.com/google-passage-ranking-2021/" data-wpel-link="external" rel="follow">
The 2021 Guide to Google Passage Ranking
</a>
</li>
</ul>
<div id="year-2020" class="year">
<h2>
<span id="2020_Google_Search_Updates">
2020 Google Search Updates
</span>
</h2>
<h3>
2020 October – Indexing Bugs
</h3>
<p>
<span style="font-weight: 400;">
From early September to the beginning of
</span>
<span style="font-weight: 400;">
October, Google experienced multiple bugs with mobile indexing, canonicalization, news-indexing, top stories carousel, and sports scores breaking. The bugs impacted about .02% of 体育外围appes. Google fully resolved all impacted urls by October 9th.
</span>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li style="font-weight: 400;">
<a href="https://www.seroundtable.com/google-体育外围app-ranking-updates-or-bug-instability-30249.html" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Is it Google Search Ranking Updates or Instability Over Bugs?
</span>
</a>
</li>
</ul>
<h3>
2020 August 11 – Google Glitch
</h3>
<p>
<span style="font-weight: 400;">
On Tuesday, August 11th, Google experienced a massive, worldwide indexing glitch that impacted 体育外围app results. Search results were very low-quality or irrelevant to 体育外围app queries, and ecommerce sites in particular reported significant impacts on rankings. Google resolved the glitch within a few days.
</span>
</p>
<p>
<b>
Additional Reading
</b>
<span style="font-weight: 400;">
:
</span>
</p>
<ul>
<li style="font-weight: 400;">
<a href="https://www.体育外围appenginejournal.com/google-体育外围app-worldwide-glitch/377054/" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google Suffers Massive Indexing Glitch
</span>
</a>
</li>
</ul>
<h3>
2020 June – Google Bug Fix
</h3>
<p>
<span style="font-weight: 400;">
A Google representative confirmed an indexing bug temporarily impacted rankings. Google was struggling to surface fresh content.
</span>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li style="font-weight: 400;">
<a href="https://www.seroundtable.com/google-体育外围app-indexing-issues-now-resolved-29549.html" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google: The Search Indexing Issues are Now Resolved
</span>
</a>
</li>
</ul>
<h3>
2020 May – Core Quality Update
</h3>
<p>
<span style="font-weight: 400;">
This May 2020 core update was one of the more significant broad core updates with the introduction of core web vitals and increased emphasis on E.A.T. This update was a continuation of an effort to improve the quality of SERP results with COVID related 体育外围appes. The update most significantly impacted those sites with low-quality or unnatural links. However some sites with lower-domain authority did appear to see positive ranking improvements for pages with high-quality, relevant content.
</span>
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:
<a href="https://t.co/e5ZQUAlt0G" data-wpel-link="external" rel="follow">
https://t.co/e5ZQUAlt0G
</a>
</p>
<p>
— Google SearchLiaison (@体育外围appliaison)
<a href="https://twitter.com/体育外围appliaison/status/1257376879172038656?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
May 4, 2020
</a>
</p>
</blockquote>
<p>
<span style="font-weight: 400;">
Many 体育外围apps reacted negatively, particularly because of the timing of the update, which occurred at the height of economic shutdowns to slow the spread of coronavirus. Some concerns about the May 2020 core quality update ranged from social media SERP domination and better SERP results for larger, more dominant brands like Amazon and Etsy. Some analysis noted these changes may have been reflecting user intent from quarantine, particularly because
</span>
<b>
the update focused on providing better results for queries with multiple 体育外围app intents
</b>
<span style="font-weight: 400;">
. Google’s responded to the complaints by reinforcing existing content-quality signals.
</span>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li style="font-weight: 400;">
<a href="https://www.mariehaynes.com/may-2020-core-google-update/" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
An Intensive Analysis of the May 2020 Google Update by MHC
</span>
</a>
</li>
<li style="font-weight: 400;">
<a href="https://medium.com/better-marketing/google-may-2020-algorithm-update-4-key-changes-and-how-to-adjust-9fdd6294b83c" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google May 2020 Algorithm Update: 4 Key Changes and how to Adjust
</span>
</a>
</li>
</ul>
<h3>
2020 March – COVID-19 Pandemic
</h3>
<p>
<span style="font-weight: 400;">
Although not an official update, the coronavirus outbreak led to an unprecedented level of 体育外围app queries that temporarily changed the landscape of 体育外围app results. Google made several changes to adjust to the trending 体育外围appes such as:
</span>
</p>
<ul>
<li style="font-weight: 400;">
<span style="font-weight: 400;">
Increased user personalization to combat misinformation
</span>
</li>
<li style="font-weight: 400;">
<span style="font-weight: 400;">
Removed COVID-19 misinformation across YouTube and other platforms
</span>
</li>
<li style="font-weight: 400;">
<span style="font-weight: 400;">
Added “Sticky Menu” for COVID related 体育外围appes
</span>
</li>
<li style="font-weight: 400;">
<span style="font-weight: 400;">
Added temporary business closures to the Map Pack
</span>
</li>
<li style="font-weight: 400;">
<span style="font-weight: 400;">
Temporarily banned ads for respirators and medical masks
</span>
</li>
<li style="font-weight: 400;">
<span style="font-weight: 400;">
Created COVID-19 Community Mobility Reports
</span>
</li>
<li style="font-weight: 400;">
<span style="font-weight: 400;">
Temporary limited certain Google My Business listings features
</span>
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li style="font-weight: 400;">
<a href="https://localu.org/google-my-business-changes-due-to-covid-19/" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google My Business Changes Due to COVID-19
</span>
</a>
</li>
<li style="font-weight: 400;">
<a href="https://www.体育外围appenginewatch.com/2020/05/18/remarkable-impacts-of-covid-19-on-google-serps/" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Remarkable Impacts of COVID-19 on Google SERPs
</span>
</a>
</li>
</ul>
<h3>
2020 February 7 – Unannounced Update
</h3>
<p>
<span style="font-weight: 400;">
In February of 2020, many 体育外围apps reported seeing significant changes to rankings, although Google had not announced and denied any broad core update. Various analysis of the update showed no clear pattern between websites that were impacted.
</span>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li style="font-weight: 400;">
<a href="https://blog.体育外围appmetrics.com/us/google-update-february-2020/" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google Update February 2020: Background and Analysis
</span>
</a>
</li>
<li style="font-weight: 400;">
<a href="https://www.seroundtable.com/google-february-we-do-updates-all-the-time-28992.html" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google responds to February 2020 update saying: “We do Updates all the Time”
</span>
</a>
</li>
</ul>
<h3>
2020 January 22 – Featured Snippet De-duplication
</h3>
<p>
<span style="font-weight: 400;">
Prior to this January 2020 update, those sites that earned the featured snippet, or “position zero,” also appeared as the subsequent organic 体育外围app result.
</span>
<b>
This update de-duplicated 体育外围app results to eliminate this double exposure
</b>
<span style="font-weight: 400;">
. This impacted 100% of 体育外围appes worldwide and had significant impacts on rank tracking and organic CTR.
</span>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li style="font-weight: 400;">
<a href="https://www.mrjonathanjones.com/2020/01/22/january-2020-featured-snippet-google-update/" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
January 2020 Featured Snippet Google Update
</span>
</a>
</li>
<li style="font-weight: 400;">
<a href="https://www.体育外围appenginejournal.com/google-featured-snippets-guide/351272/" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google Featured Snippets: A 2020 体育外围app Guide
</span>
</a>
</li>
</ul>
<h3>
2020 January – Broad Core Update
</h3>
<p>
<span style="font-weight: 400;">
On January 13th, 2020, Google started rolling out another broad core update. Google did not provide details about the update, but did emphasize existing webmaster guidelines about content quality.
</span>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li style="font-weight: 400;">
<a href="https://www.体育外围appenginejournal.com/google-january-2020-core-update-is-rolling-out-imminently/343271/#close" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google January 2020 core update is rolling out
</span>
</a>
</li>
<li style="font-weight: 400;">
<a href="https://体育外围appengineland.com/google-january-2020-core-update-almost-done-rolling-out-327669" data-wpel-link="external" rel="follow">
<span style="font-weight: 400;">
Google January 2020 core update almost done rolling out
</span>
</a>
</li>
</ul>
</div>
<div id="year-2019" class="year">
<h2>
<span id="2019_Google_Search_Updates">
2019 Google Search Updates
</span>
</h2>
<div class="local">
<h3>
2019 November Local Search Update
</h3>
<p>
In November of 2019 Google rolled out an update to how local 体育外围app results are formulated
<em>
(ex: map pack results)
</em>
. This update improved Google’s understanding of the context of a 体育外围app, by improving its understanding of synonyms. In essence, local businesses may find they are showing up in more 体育外围appes.
</p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">
In early November, we began making use of neural matching as part of the process of generating local 体育外围app results. Neural matching allows us to better understand how words are related to concepts, as explained more here:
<a href="https://t.co/ShQm7g9CvN" data-wpel-link="external" rel="follow">
https://t.co/ShQm7g9CvN
</a>
</p>
<p>
— Google SearchLiaison (@体育外围appliaison)
<a href="https://twitter.com/体育外围appliaison/status/1201549327144898567?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
December 2, 2019
</a>
</p>
</blockquote>
<p>
</p>
</div>
<div class="bert">
<h3>
2019 October 26 BERT
</h3>
<p>
In October Google introduced BERT a deep-learning algorithm focused on helping Google understand the intent behind 体育外围app queries. BERT (Bidirectional Encoder Representations from Transformers) gives context to each word within a 体育外围app query. The “bidirectional” in BERT refers to how the algorithm looks at the words that come before and after each term before assessing the meaning of the term itself.
</p>
<p>
<b>
Here’s an example of bi-directional context from Google’s Blog:
</b>
</p>
<p>
In the sentence “
<i>
I accessed the bank account
</i>
,” a unidirectional contextual model would represent “
<i>
bank
</i>
” based on “
<i>
I accessed the
</i>
” but not “
<i>
account
</i>
.” However, BERT represents “
<i>
bank
</i>
” using both its previous and next context — “
<i>
I accessed the… account
</i>
” — starting from the very bottom of a deep neural network, making it deeply bidirectional.
</p>
<p>
The introduction of BERT marked the most significant change to Google 体育外围app in half a decade, impacting 1 in 10 体育外围appes — 10% of all 体育外围app queries.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="index-262.html" data-wpel-link="internal">
BERT: Google’s Largest Update in Years
</a>
</li>
<li>
<a href="https://www.体育外围appenginejournal.com/google-bert-update/" data-wpel-link="external" rel="follow">
Google BERT Update – What It Means SEJ
</a>
</li>
</ul>
</div>
<div class="local">
<h3>
2019 September – Entity Ratings & Rich Results
</h3>
<p>
If you place reviews on your own site (even through a third party widget), and use schema markup on those reviews – the review stars will no longer show up in the Google results.
<strong>
Google applied this change to entities considered to be Local Businesses or Organizations
</strong>
.
</p>
<p>
The reasoning? Google considers these types of reviews to be self-serving. The logic is that if a site is placing a third party review widget on their own domain, they probably have some control over the reviews or review process.
</p>
<p>
Our recommendation? If you’re a local business or organization, claim your Google My Business listing and focus on encouraging users to leave reviews with Google directly.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html" data-wpel-link="external" rel="follow">
Google Blog: Making Review Rich Results More Helpful
</a>
</li>
<li>
<a href="https://support.google.com/business/answer/3474122?hl=en" data-wpel-link="external" rel="follow">
Google Help Center: How to Get Reviews on Google
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2019 September – Broad Core Update
</h3>
<p>
This update included two components:First, it hit sites exploiting a 301 redirect trick from expired sites. In this trick users would buy either expired sites with good 体育外围app metrics and redirect the entire domain to their site, or users would pay a 3rd party to redirect a portion of pages from an expired site to their domain.
<i>
Note: Sites with
</i>
<i>
relevant
</i>
<i>
301 redirects from expired sites were still fine.
</i>
</p>
<p>
Second, video content appears to have gotten a boost from this update. June’s update brought an increase in video carousels in the SERPs. Now in September, we’re seeing video content bumping down organic pages that previously ranked above them.
</p>
<p>
</p>
<center>
<img src="jpg/serp-video-verbesserung.jpg" width="600">
</center>
We can see this at an even greater scale looking at two purely text and purely video sites – YouTube and Wikipedia. We can see that for the first time, YouTube has eclipsed Wikipedia in the Google 体育外围app results.
<p>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://blog.体育外围appmetrics.com/us/google-core-update-2019-september/" data-wpel-link="external" rel="follow">
Search Metrics Google’s September 2019 Update
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2019 June – Broad Core Update
</h3>
<p>
This is the first time that Google has pre-announced an update. Danny Sullivan, Google’s Search Liaison, stated that they chose to pre-announce the changes so webmasters would not be left “scratching their heads” about what was happening this time.
</p>
<p>
What happened?
</p>
<ul>
<li>
We saw an increase in video carousels in the SERPs
</li>
<li>
Low quality news sites saw losses
</li>
</ul>
<p>
What can sites do to respond to this broad core update? It looks like Google is leaning into video content, at least in the short-term. Consider including video as one of the types of content your team creates.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/google-pre-announces-june-2019-core-体育外围app-algorithm-update-317698" data-wpel-link="external" rel="follow">
Search Engine Land – Google Pre-Announces June 2019 Core Search Algorithm Update
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2019 May 22-26 – Indexing Bugs
</h3>
<p>
On Wednesday May 22nd Google tweeted that there were indexation bugs causing stale results to be served for certain queries, this bug was resolved early on Thursday May 23rd.
</p>
<p>
By the evening of Thursday May 23rd Google was back to tweeting – stating that they were working on a new indexing bug that was preventing capture of new pages. On May 26th Google followed up that this indexation bug had also been fixed.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.thewebmaster.com/google-updates/google-update-22-may/" data-wpel-link="external" rel="follow">
The Webmaster May Indexing Bugs
</a>
</li>
<li>
<a href="https://www.体育外围appenginejournal.com/new-google-indexing-issue/309479/" data-wpel-link="external" rel="follow">
SEJ – New Google Indexing Issues
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2019 April 4-11 De-Indexing Bugs
</h3>
<p>
In April of 2019 an indexing bug caused about 4% of stable URLs to fall off of the first page. What happened? A technical error caused a bug to de-index a massive set of webpages.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://twitter.com/体育外围appliaison/status/1116152155713392640?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1116152155713392640&ref_url=https%3A%2F%2F体育外围appengineland.com%2Fgoogle-de-indexing-issue-now-fully-resolved-315225" data-wpel-link="external" rel="follow">
Google April Deindexation Tweets
</a>
</li>
<li>
<a href="https://www.thewebmaster.com/google-updates/google-update-4-10-april-2019/" data-wpel-link="external" rel="follow">
The Webmaster April De-Indexation Summary
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2019 March 12 – Broad Core Update
</h3>
<p>
Google was specifically vague about this update, and just kept redirecting people and questions to the Google quality guidelines. However, the webmaster community noticed that the update seemed to have a heavier impact on YMYL (your money or your life) pages.
</p>
<p>
YMYL sites with low quality content took a nose-dive, and sites with heavy trust signals (well known brands, known authorities on multiple topics, etc) climbed the rankings.
</p>
<p>
Let’s take two examples:
</p>
<p>
First, Everdayhealth.com lost 50% of their 体育外围app visibility from this update. Sample headline:
<i>
Can Himalayan Salt Lamps Really Help People with Asthma?
</i>
</p>
<p>
Next, Medicinenet.com saw a 12% increase in their 体育外围app visibility from this update. Sample headline:
<i>
4 Deaths, 141 Legionnaires’ Infections Linked to Hot Tubs.
</i>
</p>
<p>
This update also seemed to factor in user behavior more strongly. Domains where users spent longer on the site, had more pages per visit, and had lower bounce rates saw an uptick in their rankings.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://blog.体育外围appmetrics.com/us/google-core-algorithm-update-march-2019/" data-wpel-link="external" rel="follow">
Search Metrics – Winners and Losers of the March 2019 Core Algorithm Update
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2019 March 1 – Extended Results Page
</h3>
<p>
For one day, on March 1st, Google displayed 19 results on the first page of SERPs for all queries, 20 if you count the featured snippet. Many hypothesize it was a glitch related to in-depth articles, a results type from 2013 that has long since been integrated into regular organic 体育外围app results.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://moz.com/blog/march-1st-update-19-result-serps" data-wpel-link="external" rel="follow">
Moz – The Mysterious Case of the 19-Result SERPS
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2019-->
</p>
<div id="year-2018" class="year">
<h2>
<span id="2018_Google_Algorithm_Updates">
2018 Google Algorithm Updates
</span>
</h2>
<div class="major-update">
<h3>
2018 August – Broad Core Update (Medic)
</h3>
<p>
This broad core update, known by its nickname “Medic” impacted YMYL (your money or your life) sites across the web.
</p>
<p>
体育外围apps had many theories about what to do to improve rankings after this update, but both Google and the larger 体育外围app community ended up at the same messaging: make content user’s are looking for, and make it helpful.
</p>
<p>
This update sparked a lot of discussion around E-A-T (Expertise, Authoritativeness, Trustworthiness) for page quality, and the importance of clear authorship and bylines on content.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.seroundtable.com/google-medic-update-26177.html" data-wpel-link="external" rel="follow">
体育外围app Roundtable – Nice Breakdown of 300 Impacted Sites
</a>
</li>
<li>
<a href="https://www.semrush.com/blog/eat-and-ymyl-new-google-体育外围app-guidelines-acronyms-of-quality-content/" data-wpel-link="external" rel="follow">
SEMrush – EAT and YMYL
</a>
</li>
</ul>
</div>
<div class="ssl">
<h3>
2018 July – Chrome Security Warning
</h3>
<p>
Google begins marking all http sites as “not secure” and displaying warnings to users.
</p>
<p>
</p>
<center>
<img src="gif/treatment_of_http_pages_with_user_input.gif" width="600">
</center>
Google views security as one of their core principles, so this change makes sense as the next step to build on their October 2017 update that began warning users about unsecured forms.
<p>
</p>
<p>
Looking forward, Google is planning on blocking
<a href="https://developers.google.com/web/fundamentals/security/prevent-mixed-content/what-is-mixed-content" data-wpel-link="external" rel="follow">
mixed content
</a>
from https sites.
</p>
<p>
What can you do? Purchase an SSL certificate and make the move from http to https as soon as possible. Double check that all of your subdomains, images, PDFs and other assets associated with your site are also being served securely.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.blog.google/products/chrome/milestone-chrome-security-marking-http-not-secure/" data-wpel-link="external" rel="follow">
Google Blog – Marking HTTP Not Secure
<br>
</a>
</li>
<li>
<a href="https://security.googleblog.com/2019/10/no-more-mixed-messages-about-https_3.html" data-wpel-link="external" rel="follow">
Google Blog – No More Mixed Messages about HTTPS
</a>
</li>
</ul>
</div>
<div class="mobile-first">
<h3>
2018 July – Mobile Speed Update
</h3>
<p>
Google rolled out the mobile page speed update, making page speed a ranking factor for mobile results.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-体育外围app.html" data-wpel-link="external" rel="follow">
Google Blog – Using Page Speed In Mobile Search
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2018 June – Video Carousels
</h3>
<p>
Google introduces a dedicated video carousel on the first page of results for some queries, and moves videos out of regular results. This change also led to a significant increase in the number of 体育外围app results displaying videos (+60%).
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.gsqi.com/marketing-blog/trapped-in-google-video-carousels-case-study/" data-wpel-link="external" rel="follow">
GSQI – Trapped in Google Video Carousels
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2018 April – Broad Core Update
</h3>
<p>
The official line from Google about this broad core update, is that it rewards quality content that was previously under-rewarded. Sites that had content that was clearly better than the content of it’s organic competitors saw a boost, sites with thin or duplicative content fell.
</p>
</div>
<div class="fl">
<h3>
2018 March – Broad Core Update
</h3>
<p>
March’s update focused on content relevance
<i>
(how well does content match the intent of the 体育外围apper)
</i>
rather than content quality.
</p>
<p>
What can you do? Take a look at the pages google is listing in the top 10-20 spots for your target 体育外围app term and see if you can spot any similarities that hint at how Google views the intent of the 体育外围app.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://twitter.com/体育外围appliaison/status/973241540486164480" data-wpel-link="external" rel="follow">
Danny Sullivan’s Broad Core Update Announcement
</a>
</li>
</ul>
</div>
<div class="mobile-alternate">
<h3>
2018 March – Mobile-First Index Starts to Roll Out
</h3>
<p>
After months of testing Google begins rolling out mobile-first indexing. Under this approach, Google crawls and indexes the mobile version of website pages when adding them to their index. If content is missing from mobile versions of your webpages, that content may not be indexed by Google.
</p>
<p>
To quote Google themselves,
</p>
<p>
<i>
“Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”
<br>
</i>
</p>
<p>
Essentially the entire index is going mobile-first. This process of migrating over to indexing the mobile version of websites is still underway. Website’s are being notified in Search Console when they’ve been migrated under Google’s mobile-first index.
</p>
<p>
</p>
<center>
<img src="png/hurray-mfi-party.png" width="400">
</center>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html" data-wpel-link="external" rel="follow">
Google Blog – Rolling Out Mobile-First Indexing
</a>
<br>
<a href="index-263.html" data-wpel-link="internal">
Mobile 体育外围app – The Complete Guide (2019-2020)
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close years 2018-->
</p>
<div id="year-2017" class="year">
<h2>
<span id="2017_Google_Search_Updates">
2017 Google Search Updates
</span>
</h2>
<div class="fl">
<h3>
2017 December – Maccabees
</h3>
<p>
Google states that a series of minor improvements are rolled out across December. Webmasters and 体育外围app professionals see large fluctuations in the SERPs.
</p>
<p>
</p>
<center>
<img width="600" height="637" class="alignnone size-full wp-image-3011" src="png/screen-shot-2019-10-29-at-12.13.05-pm.png" alt="Danny Sullivan's Maccabees Tweets about how there are always multiple daily updates, no single update." srcset="https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2019-10-29-at-12.13.05-PM.png 1250w, https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2019-10-29-at-12.13.05-PM-600x637.png 600w, https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2019-10-29-at-12.13.05-PM-282x300.png 282w, https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2019-10-29-at-12.13.05-PM-768x816.png 768w, https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2019-10-29-at-12.13.05-PM-964x1024.png 964w" sizes="(max-width: 1250px) 100vw, 1250px">
</center>
Barry Schwartz gave this set of updates the Maccabees nickname as he noted the most fluctuation around December 12 (occurring during Hanukkah). However, updates occurred from the very beginning until the very end of December.
<p>
</p>
<p>
What were the Maccabees changes?
</p>
<p>
Webmasters noted that
<b>
doorway pages took a hit.
</b>
Doorway pages act as landing pages for users, but don’t contain the real content – users have to get past these initial landing pages to access content of any value. Google considers these pages barriers to a user.
</p>
<p>
A writer at Moz dissected a slew of site data from mid-december noted one key observation.
<b>
When two pages ranked for the same term, the one with better user engagement saw it’s rankings improve
</b>
after this update. The other page saw its rankings drop. In many instances what happened for sites that began to lose traffic, is that blog pages were being shown/ranked where product or service pages should have been displayed.
</p>
<p>
A number of official celebrity sites fall in the rankings including (notably) Channing Tatum, Charlie Sheen, Kristen Stewart, Tom Cruise, and even Barack Obama.
<b>
This speaks to how Google might have rebalanced factors around authoritativeness vs. content quality.
</b>
One 体育外围app expert noted that thin celebrity sites fell while more robust celebrity sites (like Katy Perry’s) maintained their #1 position.
</p>
<p>
Multiple webmasters reporting a slew of manual actions on December 25th and 26th, and some webmasters also reported seeing jumps on the 26th for pages that had been working on site quality.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.seroundtable.com/google-defines-doorway-pages-24910.html" data-wpel-link="external" rel="follow">
SER – Google Defines Doorway Pages: Pages for Ranking for Keyword Permutations
</a>
</li>
<li>
<a href="https://moz.com/blog/an-investigation-into-googles-maccabees-update" data-wpel-link="external" rel="follow">
Moz – An Investigation into Google’s Maccabees Update
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2017 November – Snippet Length Increased
</h3>
<p>
Google increases the character length of meta descriptions to 300 characters. This update was not long-lived as Google rolled back to the original 150-160 character meta descriptions on May 13, 2018.
</p>
<h3>
2017 May – Quality Update
</h3>
<p>
Webmasters noted that this update targeted sites and pages with:
</p>
<ul>
<li>
Deceptive advertising
</li>
<li>
UX challenges
</li>
<li>
Thin or low quality content
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.seroundtable.com/google-algorithm-update-may-17-23880.html" data-wpel-link="external" rel="follow">
SEJ – May Algorithm Update
</a>
</li>
</ul>
</div>
<div class="ux-vs">
<h3>
2017 March – Fred
</h3>
<p>
In early March webmasters and 体育外围apps began to notice significant fluctuations in the SERPs, and Barry Schwartz from SEJ began tweeting Google to confirm algorithm changes.
</p>
<p>
The changes seemed to target
<b>
content sites engaging in aggressive monetization at the expense of users
</b>
. Basically sites filling the internet up with low-value content, meant to benefit everyone except the user. This included PBN sites, and sites created with the sole intent of generating AdSense income.
</p>
<p>
Fred got its name from Gary Illyes who suggested to an 体育外围app expert asking if he wanted to name the update, that we should start calling all updates without names “Fred.”
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
Fred it is
<a href="https://t.co/aEE7sfm7X5" data-wpel-link="external" rel="follow">
https://t.co/aEE7sfm7X5
</a>
<a href="https://twitter.com/i_praveensharma?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@i_praveensharma
</a>
<a href="https://twitter.com/JohnMu?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@JohnMu
</a>
</p>
<p>
— Barry Schwartz (@rustybrick)
<a href="https://twitter.com/rustybrick/status/839833367323545600?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
March 9, 2017
</a>
</p>
</blockquote>
<p>
</p>
<p>
The joke, for anyone who knows the webmaster trends analyst, is that he calls everything unnamed fred (fish, people, EVERYTHING).
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
What those who aren’t friends with
<a href="https://twitter.com/methode?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@methode
</a>
don’t realize is that he calls EVERYTHING un-named, fred. Fish, people, whatever.
</p>
<p>
— Ryan Jones (@RyanJones)
<a href="https://twitter.com/RyanJones/status/839898868221370369?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
March 9, 2017
</a>
</p>
</blockquote>
<p>
</p>
<p>
The 体育外围app community took this as a confirmation of recent algorithm changes
<i>
(note: literally every day has algorithm updates)
</i>
. Validating them digging into the SERP Changes.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.seroundtable.com/google-fred-update-ad-heavy-low-value-23538.html" data-wpel-link="external" rel="follow">
SER – Google Fred Update Targets Ad Heavy, Low Value Content Sites
</a>
</li>
</ul>
</div>
<div class="ux-vs">
<h3>
2017 January 10 – Pop Up Penalty
</h3>
<p>
Google announces that intrusive pop ups and interstitials are going to be factored into their 体育外围app algorithm moving forward.
</p>
<p>
<i>
“To improve the mobile 体育外围app experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile 体育外围app results may not rank as highly.”
</i>
</p>
<p>
This change caused rankings to drop for sites that forced users to get past an ad or pop up to access relevant content. Not all pop ups or interstitials were penalized, for instance the following pop ups were still okay:
</p>
<ul>
<li>
Pop ups that helped sites stay legally compliant (ex: accepting cookies, or verifying a user’s age).
</li>
<li>
Pop ups that did not block content on load.
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html" data-wpel-link="external" rel="follow">
Google Blog – Helping users easily access content on mobile
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2017-->
</p>
<div id="year-2016" class="year">
<h2>
<span id="2016_Google_Search_Updates">
2016 Google Search Updates
</span>
</h2>
<div class="penguin">
<h3>
2016 September – Penguin 4.0
</h3>
<p>
The Google announcement of Penguin 4.0 had two major components:
</p>
<ul>
<li>
<b>
Penguin had been merged into the core algorithm,
</b>
and would now have real-time updates.
</li>
<li>
<b>
Penguin would be more page-specific moving forward
</b>
rather than impacting entire domains.
</li>
</ul>
<p>
体育外围apps also noted one additional change. Penguin 4.0 seemed to just remove the impact of spam links on SERPs, rather than penalizing sites with spammy links. This appeared to be an attempt for Google to mitigate the impact of negative 体育外围app attacks on sites.
</p>
<p>
That being said, today in 2019 we still see a positive impact from running disavows for clients who have seen spammy links creep into their backlink profiles.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html" data-wpel-link="external" rel="follow">
Google Blog – Penguin is Now Part of Our Core Algorithm
</a>
</li>
<li>
<a href="jpg/57f691c035dbc4.51087800.jpg" data-wpel-link="external" rel="follow">
Moz – White Board Image Penguin 1.0-3.0 vs Penguin 4.0
</a>
</li>
</ul>
</div>
<div class="local">
<h3>
2016 September – Possum Update
</h3>
<p>
<b>
This update targeted duplicate and spammy results in local 体育外围app (Local Pack and Google Maps)
</b>
. The goal being to provide more diverse results when they’re 体育外围apping for a local business, product, or service.
</p>
<p>
Prior to the Possum update Google was filtering out duplicates in local results by looking for listings with matching domains or matching phone numbers. After the Possum update Google began filtering out duplicates based on their
<i>
physical address.
</i>
</p>
<p>
Businesses who saw some of their listings removed from the local pack may have initially thought their sites were dead (killed by this update), but they weren’t – they were just being filtered (playing possum). The term was coined by Phil Rozek
</p>
<p>
体育外围apps also noted that
<b>
businesses right outside of city limits also saw a major uptick in local rankings,
</b>
as they got included in local 体育外围appes for those cities.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.rankranger.com/blog/googles-new-local-体育外围app-update-possum" data-wpel-link="external" rel="follow">
Rank Ranger – Google’s New Local Search Algorithm Update
<br>
</a>
</li>
<li>
<a href="https://体育外围appengineland.com/everything-need-know-googles-possum-algorithm-update-258900" data-wpel-link="external" rel="follow">
SEL – Everything You Need to Know About Possum
</a>
</li>
</ul>
</div>
<div class="mobile-first">
<h3>
2016 May – Mobile Friendly Boost
</h3>
<p>
Google boosts the effect of the mobile-friendly ranking signal in 体育外围app.
<br>
Google took time to stress that sites which are not mobile friendly but which still provide high quality content will still rank.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://marketingland.com/google-boost-mobile-friendly-ranking-factor-may-2016-169035" data-wpel-link="external" rel="follow">
Marketing Land – Google to Boost the Mobile-Friendly Ranking Factor in May 2016
</a>
</li>
<li>
<a href="https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html" data-wpel-link="external" rel="follow">
Google Blog – Continuing to make the web more mobile friendly
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2016 February 19 – Adwords Change
</h3>
<p>
Google Removes sidebar ads and ads a fourth ad to the top block above the organic 体育外围app results.
<br>
This move reflects the 体育外围app engine giant continuing to prioritize mobile-first experiences, where side-bar ads are cumbersome compared to results in the main content block.
</p>
</div>
<div class="panda">
<h3>
2016 January – Broad Core Update + Panda Is Now Core
</h3>
<p>
Google Confirms core algorithm update in January, right after confirming that Panda is now part of Google’s core algorithm.
</p>
<p>
Not a lot of conclusions were able to be drawn about the update, but 体育外围apps noticed significant fluctuations with news sites/news publishers. Longform content with multi-media got a boost, and older articles took a bit of a dive for branded terms. This shift could reflect Google tweaking current-event related results to show more recent content, but the data was not definitive.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.seroundtable.com/google-panda-core-ranking-algorithm-21465.html" data-wpel-link="external" rel="follow">
SER – Panda Now Part of Google’s Core Algo Update
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2016-->
</p>
<div id="year-2015" class="year">
<h2>
<span id="2015_Google_Search_Updates">
2015 Google Search Updates
</span>
</h2>
<div class="ssl">
<h3>
2015 December – SSL/HTTPS by Default
</h3>
<p>
Google starts indexing the https version of pages by default.
</p>
<p>
Pages using SSL are also seeing a slight boost. Google holds security as a core component of surfacing 体育外围app results to users, and this shift becomes one of many security-related 体育外围app algo changes. In fact, by the end of 2017 over 75% of the page one organic 体育外围app results were https.
</p>
</div>
<div class="rankbrain">
<h3>
2015 October 26 – RankBrain
</h3>
<p>
in testing since April 2015, Google officially introduced RankBrain on this date. RankBrain is a machine learning algorithm that filters 体育外围app results to help give users a best answer to their query. Initially, RankBrain was used for about 15 percent of queries (mainly new queries Google had never seen before), but now it is involved in almost every query entered into Google. RankBrain has been called the third most important ranking signal.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.体育外围appenginejournal.com/google-algorithm-history/rankbrain/" data-wpel-link="external" rel="follow">
SEJ – Google Algorithm History – RankBrain
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2015 October 5 – Hacked Sites Algorithm
</h3>
<p>
Google introduces an algorithm specifically targeting spammy in the 体育外围app results that were gaining 体育外围app equity from hacked sites.
</p>
<p>
This change was significant, it impacted 5% of 体育外围app queries. This algorithm hides sites benefiting from hacked sites in the 体育外围app results.
</p>
<p>
</p>
<center>
<img src="png/t-google-hacked-spam-reduction-1444221685.png" width="600">
</center>
Interactions with Gary Illyes at #pubcon and on twitter suggest that this algo only applies to 体育外围app queries traditionally known to be spammy.
<p>
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
<a href="https://twitter.com/rustybrick?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@rustybrick
</a>
yesr. That’s what we’re aiming for.
</p>
<p>
— Gary “鯨理” Illyes (@methode)
<a href="https://twitter.com/methode/status/652526899365736448?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
October 9, 2015
</a>
</p>
</blockquote>
<p>
</p>
<p>
The update came right after a September message from Google about cracking down on repeat spam offenders. Google’s blog post notified 体育外围apps that sites which repeatedly received manual actions would find it harder and harder to have those manual actions reconsidered.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2015/10/an-update-on-how-we-tackle-hacked-spam.html" data-wpel-link="external" rel="follow">
Google Blog – An Update on How We Tackle Hacked Spam
</a>
</li>
<li>
<a href="https://webmasters.googleblog.com/2015/09/repeated-violations-of-webmaster.html" data-wpel-link="external" rel="follow">
Google Blog – Repeated Violations of Webmaster Guidelines
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2015 August 6 – Google Snack Pack
</h3>
<p>
<b>
Google switches from displaying seven results for local 体育外围app in the map pack to only three.
</b>
</p>
<p>
Why the change? Google is switching over (step-by-step) to mobile-first 体育外围app results, aka prioritizing mobile users over desktop users.
</p>
<p>
On mobile, only three local results fit onto the screen before a users needs to scroll. Google seems to want users to scroll to then access organic results.
</p>
<p>
Other noticeable changes from this update:
</p>
<ul>
<li>
Google only displays the street (not the complete address) unless you click into a result.
</li>
<li>
Users can now filter snack pack results by rating using a dropdown.
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/google-switched-local-3-packs-cause-alarm-230572" data-wpel-link="external" rel="follow">
SEL – Google Switched to Local 3-Packs: Is There Cause for Alarm?
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2015 July 18- Panda 4.2 (Update 29)
</h3>
<p>
Roll out of Panda 4.2 began on the weekend of July 18th and affected 2-3% of 体育外围app queries. This was a refresh, and the first one for Panda in about 9 months.
</p>
<p>
Why does that matter? The Panda algorithm acts like a filter on 体育外围app results to sort out low quality content. Panda basically gets applied to a set of data – and decides what to filter out (or down). Until the data for a site is refreshed, Panda’s ruling is static. So when a data refresh is completed, sites that have made improvements essentially get a revised ruling on how they’re filtered.
</p>
<p>
Nine months is a long time to wait for a revised ruling!
</p>
</div>
<div class="ux-vs">
<h3>
2015 May – Quality Update / Phantom II
</h3>
<p>
This change is an update to the quality filters integrated into Google’s core algorithm, and alters how the algorithm processes signals for content quality. This algorithm is real-time, meaning that webmasters will not need to wait for data refreshes to see positive impact from making content improvements.
</p>
<p>
What kind of pages did we see drop in the rankings?
</p>
<ul>
<li>
Clickbait content
</li>
<li>
Pages with disruptive ads
</li>
<li>
Pages where videos auto-played
</li>
<li>
How-to sites with thin or duplicative content
<i>
(this ended up impacting a lot of how-to sites)
</i>
</li>
<li>
Pages that were hard to navigate/had UI barriers
</li>
</ul>
<p>
In hindsight, this update feels like a precursor to Google’s 2017 updates for content spam and intrusive pop ups.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.nbcnews.com/tech/internet/googles-phantom-algorithm-update-hits-websites-n358346" data-wpel-link="external" rel="follow">
NBC News – Google’s Phantom Algorithm Update
</a>
</li>
</ul>
</div>
<div class="mobile-first">
<h3>
2015 April 21 – Mobilegeddon
</h3>
<p>
Google boosts mobile-friendly pages in mobile 体育外围app results.
</p>
<p>
This update was termed Mobilegeddon as 体育外围apps expected it to impact a huge number of 体育外围app queries, maybe more than any other update ever had. Why? Google was already seeing more 体育外围appes on mobile than on desktop in the U.S. in May 2015.
</p>
<p>
In 2018 Google takes this a step further and starts mobile-first indexing.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2015/04/rolling-out-mobile-friendly-update.html" data-wpel-link="external" rel="follow">
Google Blog – Rolling Out the Mobile-Friendly Update
</a>
</li>
<li>
<a href="index-263.html" data-wpel-link="internal">
Mobile 体育外围app – The Complete Guide (2019-2020)
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2015-->
</p>
<div id="year-2014" class="year">
<h2>
<span id="2014_Google_Algorithm_Updates">
2014 Google Algorithm Updates
</span>
</h2>
<div class="local">
<h3>
2014 December – Pigeon Goes International
</h3>
<p>
Google’s local algorithm, known as Pigeon, expands to international English speaking countries (UK, Canada, Australia) on December 22, 2014.
</p>
<p>
In December Google also releases updated guidelines for local businesses representing themselves on Google.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://support.google.com/business/answer/3038177" data-wpel-link="external" rel="follow">
Google Guidelines – Representing Your Business On Google
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2014 October – Pirate II
</h3>
<p>
Google releases an “improved DMCA demotion signal in Search,” specifically designed to target and downrank some of the sites most notorious for piracy.
</p>
<p>
In October Google also released an updated report on how they fight piracy, which includes changes they made to how results for media 体育外围appes were displayed in 体育外围app. Most of these user interface changes were geared towards helping user find legal (trusted) ways to consume the media content they were seeking.
</p>
<p>
</p>
<center>
<img src="png/startrek.png" width="600">
<br>
—————————–
</center>
<center>
<img src="png/tswift.png" width="400">
</center>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://publicpolicy.googleblog.com/2014/10/continued-progress-on-fighting-piracy.html" data-wpel-link="external" rel="follow">
Google Blog – Continued Progress on Fighting Piracy
</a>
</li>
<li>
<a href="https://drive.google.com/file/d/0BwxyRPFduTN2NmdYdGdJQnFTeTA/view" data-wpel-link="external" rel="follow">
Google Report – How Google Fights Piracy
</a>
</li>
<li>
<a href="https://体育外围appengineland.com/google-pirate-update-206124" data-wpel-link="external" rel="follow">
SEL – After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy
</a>
</li>
</ul>
</div>
<div class="penguin">
<h3>
2014 October 17 – Penguin 3.0
</h3>
<p>
This update impacted 1% of English 体育外围app queries, and was the first update to Penguin’s algorithm in over a year. This update was both a refresh and a major algorithm update.
</p>
</div>
<div class="panda">
<h3>
2014 September – Panda 4.1 (Update 28)
</h3>
<p>
Panda 4.1 is the 28th update for the algorithm that targets poor quality content. This update impacted 3-5% of 体育外围app queries.
</p>
<p>
To quote Google:
</p>
<p>
<i>
“Based on user (and webmaster!) feedback, we’ve been able to discover a few more signal to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”
</i>
</p>
<p>
Major losers were sites with deceptive ads, affiliate sites
<i>
(thin on content, meant to pass traffic to other monetizing affiliates)
</i>
, and sites with security issues.
</p>
</div>
<div class="fl">
<h3>
2014 September – Known PBNs De-Indexed
</h3>
<p>
This change impacted 体育外围app, but was not an algorithm change, data refresh, or UI update.
</p>
<p>
Starting mid-to-late September, 2014 Google de-indexed a massive amount of sites being used to boost other sites and game Google’s 体育外围app rankings.
</p>
<p>
Google then followed-up on the de-indexing with manual actions for sites benefiting from the PBN. These manual actions went out on September 18, 2014.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/google-targets-sites-using-private-blog-networks-manual-action-ranking-penalties-204000" data-wpel-link="external" rel="follow">
SEL – Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2014 August – Authorship Removed from Search Results
</h3>
<p>
Authors are no longer displayed (name or photo) in the 体育外围app results along with the pieces that they’ve written.
</p>
<p>
Almost a year later Gary Illyes suggested that sites with authorship markup should leave the markup in place because it might be used again in the future. However, at a later date it was suggested that Google is perfectly capable of recognizing authorship from bylines.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.seroundtable.com/google-authorship-take-back-20978.html" data-wpel-link="external" rel="follow">
SER – Google Authorship Take Back
</a>
</li>
<li>
<a href="https://support.google.com/webmasters/answer/6083347" data-wpel-link="external" rel="follow">
Google Support – Authorship Markup No Longer Supported
</a>
</li>
</ul>
</div>
<div class="ssl">
<h3>
2014 August – SSL becomes a ranking factor
</h3>
<p>
Sites using SSL began to see a slight boost in rankings.
</p>
<p>
Google would later go on to increase this boost, and eventually provide warning to users when they were trying to access unsecure pages.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html" data-wpel-link="external" rel="follow">
Google Blog – HTTPS as a Ranking Signal
</a>
</li>
</ul>
</div>
<div class="local">
<h3>
2014 July 24 – Google Local Update (Pigeon)
</h3>
<p>
Google’s local 体育外围app algorithm is updated to include more signals from traditional 体育外围app (knowledge graph, spelling correction, synonyms, etc).
</p>
<p>
<b>
Additional Reading
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/google-makes-significant-changes-local-体育外围app-ranking-algorithm-197778" data-wpel-link="external" rel="follow">
SEL – Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2014 June – Authorship Photos Removed
</h3>
<p>
Photos of Authors are gone from SERPs.
</p>
<p>
This was the first step towards Google decommissioning Authorship markup.
</p>
</div>
<div class="fl">
<h3>
2014 June – Payday Loan Update 3.0
</h3>
<p>
Where Payday Loans 2.0 targeted spammy sites, Payday Loans 3.0 targeted spammy queries, or more specifically the types of illegal link schemes scene disproportionately within high-spam industries (payday loans, porn, gambling, etc).
</p>
<p>
<i>
What do you mean illegal?
</i>
We mean link schemes that function off of hacking other websites or infecting them with malware.
</p>
<p>
This update also included better protection against negative 体育外围app attacks,
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/google-pay-day-loan-algorithm-google-体育外围app-algorithm-update-to-target-spammy-queries-162941" data-wpel-link="external" rel="follow">
Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2014 May 17-18 – Payday Loan Update 2.0
</h3>
<p>
Payday Loan Update 2.0 was a comprehensive update to the algorithm (not just da data refresh). This update focused on devaluation of domains using spamy on-site tactics such as cloaking.
</p>
<p>
Cloaking is when the content/page that google can see for a page is different than the content/page that a human user sees when they click on that page from the SERPs.
</p>
</div>
<div class="panda">
<h3>
2014 May – Panda 4.0 (Update 27)
</h3>
<p>
Google had stopped announcing changes to Panda for a while, so when they announced Panda 4.0 we know it was going to be a larger change to the overall algorithm.
</p>
<p>
Panda 4.0 impacted 7.5% of English queries, and led to a drastic nose dive for a slew of prominent sites like eBay, Ask.com, and Biography.com.
</p>
<p>
</p>
<center>
<img src="jpg/537bc5a06fb781.04093434.jpg" width="500">
</center>
Sites that curated information from other sources without posting info or analysis of their own
<i>
(aka coupon sites, celebrity gossip sites)
</i>
seemed to take a big hit from this update.
<p>
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
<a href="https://twitter.com/mattcutts?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@mattcutts
</a>
I hope it is not too painful 😉
<a href="https://t.co/VUmBJ59IEG" data-wpel-link="external" rel="follow">
pic.twitter.com/VUmBJ59IEG
</a>
</p>
<p>
— Steven Broschart (@optimizingexp)
<a href="https://twitter.com/optimizingexp/status/469070857844051969?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
May 21, 2014
</a>
</p>
</blockquote>
<p>
</p>
</div>
<div class="fl">
<h3>
2014 February 6 – Page Layout 3.0 (Top Heavy 3.0)
</h3>
<p>
This is a refresh of Google’s algorithm that devalues pages with too many above-the-fold ads, per Google’s blog:
</p>
<p>
We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.
</p>
<p>
So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.
</p>
<p>
The Page Layout algorithm was originally launched on January 19, 2012, and has only had one other update in October of the same year (2012).
</p>
<p>
</p>
<center>
<img width="600" height="448" src="png/screen-shot-2019-10-28-at-6.50.52-pm.png" alt="Tweet from Matt Cutts Announcing Panda 4.0" >
</center>
</div>
</div>
<p>
<!--close year 2014-->
</p>
<div id="year-2013" class="year">
<h2>
<span id="2013_Google_Algorithm_Updates">
2013 Google Algorithm Updates
</span>
</h2>
<div class="fl">
<h3>
2013 December – Authorship Devalued
</h3>
<p>
Authorship gets less of a boost in the 体育外围app results. This is the first step Google took in beginning to phase out authorship markup.
</p>
</div>
<div class="penguin">
<h3>
2013 October – Penguin 2.1
</h3>
<p>
Technically the 5th update to Google’s link-spam fighting algorithm, this minor update affects about 1% of 体育外围app queries.
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
Penguin 2.1 launching today. Affects ~1% of 体育外围appes to a noticeable degree. More info on Penguin:
<a href="https://t.co/4YSh4sfZQj" data-wpel-link="external" rel="follow">
https://t.co/4YSh4sfZQj
</a>
</p>
<p>
— Matt Cutts (@mattcutts)
<a href="https://twitter.com/mattcutts/status/386231794883780609?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
October 4, 2013
</a>
</p>
</blockquote>
<p>
</p>
</div>
<div class="hummingbird">
<h3>
2013 August – Hummingbird
</h3>
<p>
Hummingbird was a full replacement of the core 体育外围app algorithm, and Google’s largest update since Caffeine
<i>
(Panda and Penguin had only been changes to portions of the old algorithm)
</i>
.
</p>
<p>
Humminbird helped most with conversational 体育外围app for results outside of the knowledge graph — where conversational 体育外围app was already running. Hummingbird was a significant improvement to how google interpreted the way text and queries are typed into 体育外围app.
</p>
<p>
This algorithm was named Hummingbird by Google because it’s “precise and fast.”
</p>
<p>
</p>
<center>
<img src="png/体育外围app%20timeline%201997%20-%202013.png" width="600">
</center>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2013/09/fifteen-years-onand-were-just-getting.html" data-wpel-link="external" rel="follow">
Google Blog – Hummingbird Announcement
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2013 July – Expansion of Knowledge Graph
</h3>
<p>
Knowledge Graph Expands to nearly 25% of all 体育外围appes, displaying information-rich cards right above or next to the organic 体育外围app results.
</p>
<p>
</p>
<center>
<img src="https://3.bp.blogspot.com/-eWJEHSdNVbU/T7PKlBLFF6I/AAAAAAAAJKo/-GmvscoTPJg/s1600/taj+mahal.png width=">
</center>
<p>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://moz.com/blog/the-day-the-knowledge-graph-exploded" data-wpel-link="external" rel="follow">
Moz – The Day the Knowledge Graph Exploded
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2013 July – Panda Dance (Update 26)
</h3>
<p>
Panda begins going through monthly refreshes, also known as the “Panda Dance,” which caused monthly shifts in 体育外围app rankings.
</p>
<p>
The next time Google would acknowledge a formal Panda update outside of these refreshes would be almost a year later in May of 2014.
</p>
</div>
<div class="fl">
<h3>
2013 June – Roll Out Anti-Spam Algorithm Changes
</h3>
<p>
Google rolled out an anti-link-spam algorithm in June of 2013 targeting sites grossly violating webmaster guidelines with egregious unnatural link building.
</p>
<p>
Matt Cutts even acknowledged one target – ‘Citadel Insurance’ which built 28,000 links from 1,000 low ranking domains within a single day, June 14th, and managed to reach position #2 for car insurance with the tactic.
</p>
<p>
By the end of June sites were finding it much harder to exploit the system with similar tactics.
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
<a href="https://twitter.com/screamingfrog?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@screamingfrog
</a>
very natural….
<a href="https://twitter.com/mattcutts?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@mattcutts
</a>
</p>
<p>
— Jamie Knop (@JamieKnop)
<a href="https://twitter.com/JamieKnop/status/347983589499084800?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
June 21, 2013
</a>
</p>
</blockquote>
<p>
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
<a href="https://twitter.com/JamieKnop?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@JamieKnop
</a>
<a href="https://twitter.com/screamingfrog?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
@screamingfrog
</a>
yup, we saw that. Multi-week rollout going on now, from next week all all the way to the week after July 4th.
</p>
<p>
— Matt Cutts (@mattcutts)
<a href="https://twitter.com/mattcutts/status/348255304825319425?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
June 22, 2013
</a>
</p>
</blockquote>
<p>
</p>
</div>
<div class="fl">
<h3>
2013 June 11 – Payday Loans
</h3>
<p>
This update impacted 0.3% of queries in the U.S., and as much as 4% of queries in Turkey.
</p>
<p>
This algorithm targets queries that have abnormally high incidents of 体育外围app spam (payday loans, adult 体育外围appes, drugs, pharmaceuticals) and applies an extra filters to these types of queries specifically.
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
We just started a new ranking update today for some spammy queries. See 2:30-3:10 of this video:
<a href="https://t.co/KOMozoc3lo" data-wpel-link="external" rel="follow">
https://t.co/KOMozoc3lo
</a>
<a href="https://twitter.com/hashtag/smx?src=hash&ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
#smx
</a>
</p>
<p>
— Matt Cutts (@mattcutts)
<a href="https://twitter.com/mattcutts/status/344574964365672448?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
June 11, 2013
</a>
</p>
</blockquote>
<p>
</p>
</div>
<div class="penguin">
<h3>
2013 May 22 – Penguin 2.0
</h3>
<p>
Penguin 2.0 was an update to the Penguin algorithm (as opposed to just a data refresh), it impacted 2.3% of english queries.
</p>
<p>
What changed?
</p>
<ul>
<li>
Advertorials will no longer flow pagerank
</li>
<li>
Niches that are traditionally spammy will see more impact
</li>
<li>
Improvements to how hacked sites are detected
</li>
<li>
Link spammers will see links from their domains transfer less value.
</li>
</ul>
<p>
One of the biggest shifts with Penguin 2.0 is it also analyzed linkspam for internal site pages, whereas Penguin 1.0 had looked at spammy links specifically pointing to domain home pages.
</p>
<p>
This marked the first time in 6 months that the Penguin algorithm had been updated, and the 4th update to Penguin that we’ve seen:
</p>
<ul>
<li>
April 24, 2012 – Penguin 1.0 Launched
</li>
<li>
May 25, 2012 – Penguin 1.1 Data Refresh
</li>
<li>
October 5, 2012 – Another Penguin Data Refresh
</li>
</ul>
<p>
</p>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/" data-wpel-link="external" rel="follow">
Matt Cutts Blog – Penguin 2.0 Rolled Out Today
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2013 May – Domain Diversity
</h3>
<p>
This update reduced the amount of times a user saw the same domain in the 体育外围app results. According to Matt Cutts, once you’ve seen a cluster of +/- 4 results from the same domain, the subsequent 体育外围app pages are going to be significantly less likely to show you results from that domain.
</p>
<p>
</p>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/google-domain-clustering-change-159997" data-wpel-link="external" rel="follow">
SEL – Domain Clustering Change
</a>
</li>
</ul>
</div>
<div class="fl">
<h2>
<span id="2013_May_8th_-_Phantom_I">
2013 May 8th – Phantom I
</span>
</h2>
<p>
On May 8th, 2013 体育外围apps over at Webmaster World noticed intense fluctuation in the SERPs.
</p>
<p>
Lots of people dove into the data – some commenting that sites who had taken a dive were previously hit by Panda, but there were no conclusive takeaways. With no confirmation of major changes from Google, and nothing conclusive in the data – this anomaly came to be known as the “Phantom” update.
</p>
</div>
<div class="panda">
<h3>
2013 March 14-15 – Panda Update 25
</h3>
<p>
This is the 25th update for Panda, the algorithm that devalues low quality content in the SERPs. Matt Cutts confirmed that moving forward the Panda algorithm was going to be part of a regular algorithm updates, meaning it will be a rolling update instead of a pushed update process.
</p>
</div>
<div class="panda">
<h3>
2013 January 22 – Panda Update 24
</h3>
<p>
The 24th Panda update was announced on January 22, 2013 and impacted 1.2% of English 体育外围app queries.
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
New Panda data refresh rolling out today: 1.2% of English queries affected. Background:
<a href="https://t.co/EMBEJqGZ" data-wpel-link="external" rel="follow">
https://t.co/EMBEJqGZ
</a>
</p>
<p>
— Google (@Google)
<a href="https://twitter.com/Google/status/293780801001230336?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
January 22, 2013
</a>
</p>
</blockquote>
<p>
</p>
</div>
</div>
<p>
<!--close year 2013-->
</p>
<div id="year-2012" class="year">
<h2>
<span id="2012_Google_Algorithm_Updates">
2012 Google Algorithm Updates
</span>
</h2>
<div class="panda">
<h3>
2012 December 21 – Panda Update 23
</h3>
<p>
The 23rd Panda update hit on December 21, 2012 and impacted 1.3% of English 体育外围app queries.
</p>
</div>
<div class="fl">
<h3>
2012 December 4 – Knowledge Graph Expansion
</h3>
<p>
On December 4, 2012 Google announced a foriegn language expansion of the Knowledge Graph, their project to “map out real-world things as diverse as movies, bridgets and planets.”
</p>
<p>
</p>
<center>
<br>
<img width="600" height="458" class="alignnone size-full wp-image-3013" src="png/screen-shot-2012-12-03-at-5.33.32-pm-1.png" alt="Variations of Knowledge Graph in Search Results for Different Languages (Russian, Japanese, etc)" srcset="https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2012-12-03-at-5.33.32-PM-1.png 1046w, https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2012-12-03-at-5.33.32-PM-1-600x458.png 600w, https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2012-12-03-at-5.33.32-PM-1-300x229.png 300w, https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2012-12-03-at-5.33.32-PM-1-768x587.png 768w, https://linkgraph.io/wp-content/uploads/2019/10/Screen-Shot-2012-12-03-at-5.33.32-PM-1-1024x782.png 1024w" sizes="(max-width: 1046px) 100vw, 1046px">
</center>
</div>
<div class="panda">
<h3>
2012 November – Panda Updates 21 & 22
</h3>
<p>
In November 2012 Panda had two updates in the same month – one on November 5, 2012
<i>
(1.1% of English queries impacted in the US)
</i>
and one on November 22, 2012
<i>
(0.8% of Enlish queries impacted in the US)
</i>
.
</p>
</div>
<div class="ux-vs">
<h3>
2012 October 9 – Page Layout Update
</h3>
<p>
On October 9, 2012 Google rolled up an update to their Page Layout filter
<em>
(also known as “Top Heavy”)
</em>
impacting 0.7% of English-language 体育外围app queries. This update rolled the Page Layout algorithm out globally.
</p>
<p>
Sites that made fixes after Google’s initial Page Layout Filter hit back in January of 2012 saw their rankings recover in the SERPs.
</p>
</div>
<div class="penguin">
<h3>
2012 October – Penguin Update 1.2
</h3>
<p>
This was just a data refresh affecting 0.3% of English queries in the US.
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details:
<a href="https://t.co/Esbi2ilX" data-wpel-link="external" rel="follow">
https://t.co/Esbi2ilX
</a>
</p>
<p>
— Matt Cutts (@mattcutts)
<a href="https://twitter.com/mattcutts/status/254335294063656960?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
October 5, 2012
</a>
</p>
</blockquote>
<p>
</p>
</div>
<div class="panda">
<h3>
2012 September – Panda Updates 19 & 20
</h3>
<p>
Panda update 19 hit on September 18, 2012 affecting 0.7% of English 体育外围app queries, followed just over a week later by Panda update 20 which hit on September 27, 2012 affecting 2.4% of English 体育外围app queries.
</p>
<p>
Panda update 20 was an actual algorithm refresh, accounting for the higher percentage of affected queries.
</p>
</div>
<div class="fl">
<h3>
2012 September – Exact Match Domains
</h3>
<p>
At the end of September Matt Cutts announced an upcoming change: low quality exact match domains were going to be taking a hit in the 体育外围app results.
</p>
<p>
Up until this point, exact match domains had been weighted heavily enough in the algorithms to counterbalance low quality site content.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://moz.com/blog/googles-emd-algo-update-early-data" data-wpel-link="external" rel="follow">
Moz – Google’s EMD Algo Update
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2012 August 19 – Panda Update 18
</h3>
<p>
Panda version 3.9.1 rolled out on Monday, August 19th, 2012, affecting less than 1% of English 体育外围app queries in the US.
</p>
<p>
This update was a data refresh.
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
Panda data refresh this past Monday. ~1% of queries noticeably affected. More context:
<a href="https://t.co/nSjVRWGb" data-wpel-link="external" rel="follow">
https://t.co/nSjVRWGb
</a>
</p>
<p>
— Google (@Google)
<a href="https://twitter.com/Google/status/238316733197328384?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
August 22, 2012
</a>
</p>
</blockquote>
<p>
</p>
</div>
<div class="fl">
<h3>
2012 August – Fewer Results on Page 1
</h3>
<p>
In August Google began displaying 7 results for about 18% of the queries, rather than the standard 10.
</p>
<p>
Upon further inspection it appeared that google had reduced the number of organic results so they’d have more space to test a suite of potential top-of 体育外围app features including: expanded site links, images, and local results.
</p>
<p>
This change, in conjunction with the knowledge graph, paved the way for the top-of-体育外围app rich snippet results we see in 体育外围app today.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/7-new-10-google-showing-fewer-results-131006" data-wpel-link="external" rel="follow">
SEL – Google Showing Fewer Results
</a>
</li>
<li>
<a href="https://moz.com/blog/secrets-of-the-7-result-serp" data-wpel-link="external" rel="follow">
Moz – Secrets of the 7-Result SERP
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2012 August 10 – Pirate/DMCA Penalty
</h3>
<p>
Google announces they’ll be devaluing sites that repeatedly get accused of copyright infringement in the SERPs. As of this date the number of valid copyright removal notices is a ranking signal in Google’s 体育外围app algorithm.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2012/08/an-update-to-our-体育外围app-algorithms.html" data-wpel-link="external" rel="follow">
Google Blog: An Update to Our Search Algorithms
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2012 July 24 – Panda Update 17
</h3>
<p>
On July 24, 2012 Google Announces Panda 3.9.0 – a refresh for the algorithm affecting less than 1% 体育外围app
</p>
</div>
<div class="fl">
<h3>
2012 July 27 – Webmaster Tool Link Warnings
</h3>
<p>
Not technically an algorithm update, but it definitely affected the 体育外围app landscape.
</p>
<p>
On July 27, 2012 Google posted an update clarifying topics surrounding a slew of unnatural link warnings that had recently been sent out to webmasters:
</p>
<ul>
<li>
Unnatural link warnings and drops in rankings are directly connected
</li>
<li>
Google doesn’t penalize sites as much when they’re the victims of 3rd party bad actors
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2012/07/new-notifications-about-inbound-links.html" data-wpel-link="external" rel="follow">
Google Blog – New Notifications About Inbound Links
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2012 June – Panda Updates 15 & 16
</h3>
<p>
In June Google made two updates to its Panda algorithm fighting low quality content in the SERPs:
</p>
<ul>
<li>
Panda 3.7 rolled out on June 8, 2012 affecting less than 1% of English 体育外围app queries in the U.S.
</li>
<li>
Panda 3.8 rolled out on June 25, 2012 affecting less than 1% of queries worldwide.
</li>
</ul>
<p>
Both updates were data refreshes.
</p>
</div>
<div class="fl">
<h3>
2012 June – 39 Google Updates
</h3>
<p>
On June 7, 2012 Google posted an update providing insight into 体育外围app changes made over the course of May. Highlights included:
</p>
<ul>
<li>
Link Spam Improvements:
<ul>
<li>
Better hacked sites detection
</li>
<li>
Better detection of inorganic backlink signals
</li>
<li>
Adjustments to Penguin
</li>
</ul>
</li>
<li>
Adjustments to how Google handles page titles
</li>
<li>
Improvements to autocomplete for 体育外围appes
</li>
<li>
Improvements to the freshness algorithm
</li>
<li>
Improvements to rankings for news and recognition of major news events.
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2012/06/体育外围app-quality-highlights-39-changes.html" data-wpel-link="external" rel="follow">
Google Blog – Search Quality Highlights 39 Changes for May
</a>
</li>
</ul>
</div>
<div class="penguin">
<h3>
2012 May 25 – Penguin 1.1
</h3>
<p>
A data refresh for the Penguin algorithm was released on May 25, 2012 affecting less than 0.1% of 体育外围app queries.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.体育外围appenginewatch.com/2012/05/29/google-penguin-1-1-pushed-out-as-some-sites-report-recovery/" data-wpel-link="external" rel="follow">
SEW – Google Penguin 1.1 Pushed Out As Some Sites Report Recovery
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2012 My 16 – Knowledge Graph
</h3>
<p>
On May 16, 2012 Google introduced the knowledge graph, a huge step forward in helping users complete their goals faster.
</p>
<p>
First, the knowledge graph improved Google’s understanding of entities in Search
<i>
(what words represented — people, places, or things).
</i>
</p>
<p>
Second, it surfaced relevant information about these entities directly on the 体育外围app results page as summaries and answers. This meant that users in many instances, no longer needed to click into a 体育外围app result to find the information they were seeking.
</p>
<p>
<b>
Additional Resources:
</b>
</p>
<ul>
<li>
<a href="https://www.youtube.com/watch?v=mmQl6VGvX-c" data-wpel-link="external" rel="follow">
Watch – Introducing Knowledge Graph
</a>
</li>
<li>
<a href="https://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html" data-wpel-link="external" rel="follow">
Read – Google Blog – Introducing the Knowledge Graph: things, not strings
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2012 May 4 – 52 April Updates
</h3>
<p>
On May 4, 2012 Google posted an update providing insight into 体育外围app changes made over the course of April. Highlights included:
</p>
<ul>
<li>
15% increase in the base index
</li>
<li>
Removed the freshness boost for low quality content
</li>
<li>
Increased domain diversity in the 体育外围app results.
</li>
<li>
Changes to Sitelinks
<ul>
<li>
Sub sitelinks
</li>
<li>
Better ranking of expanded sitelinks
</li>
<li>
Sitelinks data refresh
</li>
</ul>
</li>
<li>
Adjustment to surface more authoritative results.
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2012/05/体育外围app-quality-highlights-53-changes.html" data-wpel-link="external" rel="follow">
Google Blog – Search quality highlights: 52 changes for April
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2012 April – Panda Updates 13 & 14
</h3>
<p>
In April Google made two updates to its Panda algorithm fighting low quality content in the SERPs:
</p>
<ul>
<li>
Panda 3.5 rolled out on April 19, 2012
</li>
<li>
Panda 3.6 rolled out on April 27, 2012 affecting 1% of queries.
</li>
</ul>
<p>
Panda 3.5 seemed to target press portals and aggregators, as well as heavily-templated websites. This makes sense as these types of sites are likely to have a high number of pages with thin or duplicative content.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/winners-losers-from-googles-webspam-update-119493" data-wpel-link="external" rel="follow">
Winners and Losers from Google Webspam Update
</a>
</li>
</ul>
</div>
<div class="major-update">
<h3>
2012 April 24 – Penguin
</h3>
<p>
The Penguin Algorithm was announced on April 24, 2012 and focused specifically on devaluing sites that engage in spammy 体育外围app practices.
</p>
<p>
The two primary targets of Penguin 1.0? Keyword stuffing and link schemes.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2012/04/another-step-to-reward-high-quality.html" data-wpel-link="external" rel="follow">
Google Blog – Another Step to Reward High Quality Sites
</a>
</li>
<li>
<a href="https://support.google.com/webmasters/answer/66356?hl=en" data-wpel-link="external" rel="follow">
Search Console Help – Webmaster Answers: Link Schemes
</a>
</li>
</ul>
</div>
<div class="penguin-1">
<h3>
2012 April 24 – Penguin
</h3>
<p>
The Penguin Algorithm was announced on April 24, 2012 and focused specifically on devaluing sites that engage in spammy 体育外围app practices.
</p>
<p>
The two primary targets of Penguin 1.0? Keyword stuffing and link schemes.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2012/04/another-step-to-reward-high-quality.html" data-wpel-link="external" rel="follow">
Google Blog – Another Step to Reward High Quality Sites
</a>
</li>
<li>
<a href="https://support.google.com/webmasters/answer/66356?hl=en" data-wpel-link="external" rel="follow">
Search Console Help – Webmaster Answers: Link Schemes
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2012 April – Parked Domain Bug
</h3>
<p>
After a number of webmasters reported ranking shuffles, Google confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued). This was not an intentional algorithm change.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.体育外围appenginewatch.com/2012/04/20/google-parked-domain-classifier-error-blamed-for-lost-体育外围app-rankings/" data-wpel-link="external" rel="follow">
SEL – Google Parked Domain Classifier Error Blamed for Lost Search Rankings
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2012 April 3 – 50 Updates
</h3>
<p>
On April 3, 2012 Google posted an update providing insight into 体育外围app changes made over the course of March. Highlights included:
</p>
<ul>
<li>
Sitelinks Data Refresh
</li>
<li>
Better handling of queries with navigational and local intent
</li>
<li>
Improvements to detecting site quality
</li>
<li>
Improvements to how anchor text contributes to relevancy for sites and 体育外围app queries
</li>
<li>
Improvements to how 体育外围app handles synonyms
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2012/04/体育外围app-quality-highlights-50-changes.html" data-wpel-link="external" rel="follow">
Google Blog – Search Quality Highlights: 50 Changes for March
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2012 March – Panda Update 12
</h3>
<p>
On March 23, 2012 we saw the Penguin 3.4 update, a data refresh affecting 1.6% of queries.
</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">
Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda:
<a href="https://t.co/Z7dDS6qc" data-wpel-link="external" rel="follow">
https://t.co/Z7dDS6qc
</a>
</p>
<p>
— Google (@Google)
<a href="https://twitter.com/Google/status/183312403100995584?ref_src=twsrc%5Etfw" data-wpel-link="external" rel="follow">
March 23, 2012
</a>
</p>
</blockquote>
<p>
</p>
</div>
<div class="panda">
<h3>
2012 February 27 – Panda Update 11
</h3>
<p>
Panda Update 3.3 was a data refresh that was announced on February 27, 2012.
</p>
</div>
<div class="fl">
<h3>
2012 February 27 – Series of Updates
</h3>
<p>
On February 27, 2012 Google posted an update providing insight into 体育外围app changes made over the course of February. Highlights included:
</p>
<ul>
<li>
Travel related 体育外围app improvements
</li>
<li>
international launch of shopping rich snippets
</li>
<li>
improved health 体育外围appes
</li>
<li>
Google changed how it was evaluating links, dropping a method of link analysis that had been used for the past several years.
</li>
</ul>
<p>
<strong>
Additional Reading:
</strong>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2012/02/体育外围app-quality-highlights-40-changes.html" data-wpel-link="external" rel="follow">
Google Blog – 40 Changes for February
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2012 February – Venice
</h3>
<p>
The Venice update changed the face of local 体育外围app forever, as local sites now up even without a geo modifier being used in the keyword itself.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.体育外围appenginejournal.com/google-algorithm-history/venice/" data-wpel-link="external" rel="follow">
SEJ – Venice Algorithm Update
</a>
</li>
</ul>
</div>
<div class="ux-vs">
<h3>
2012 January – Page Layout Update
</h3>
<p>
This update devalued pages in 体育外围app that had too many ads “above-the-fold.” Google said that ads that prevented users from accessing content quickly provided a poor user experience.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2012/01/page-layout-algorithm-improvement.html" data-wpel-link="external" rel="follow">
Google Blog – Page Layout Algorithm Improvement
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2012 January 10 – Personalized Search
</h3>
<p>
On January 10, 2012 Google announced Search, plus Your World. Google had already expanded 体育外围app to include content personally relevant to individuals with Social Search, Your World was the next step.
</p>
<p>
This update pulled in information from Google+ such as photos, profiles, and more.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://googleblog.blogspot.com/2012/01/体育外围app-plus-your-world.html" data-wpel-link="external" rel="follow">
Google Blog – Search, plus Your World
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2012 January 5 – 30 Google Updates
</h3>
<p>
On January 5, 2012 Google posted an update providing insight into 体育外围app changes made over the course of December of 2011. Highlights included:
</p>
<ul>
<li>
Landing page quality became a signal for image 体育外围app, beyond the image itself
</li>
<li>
Soft 404 detection
<i>
(when a page returns a different status code, but the content still wont be accessible to a user).
</i>
</li>
<li>
More rich snippets
</li>
<li>
Better infrastructure for autocomplete (ex: spelling corrections)
</li>
<li>
More accurate byline dates
</li>
<li>
Related queries improvements
</li>
<li>
Upcoming events at venues
</li>
<li>
Faster mobile browsing – skipped the redirect phase of sending users to a mobile site m.domain.com
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2012/01/30-体育外围app-quality-highlights-with.html" data-wpel-link="external" rel="follow">
Google Blog – 30 Search Quality Highlights
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2012-->
</p>
<div id="year-2011" class="year">
<h2>
<span id="2011_Google_Algorithm_Updates">
2011 Google Algorithm Updates
</span>
</h2>
<div class="fl">
<h3>
2011 December 1 – 10 Google Updates
</h3>
<p>
On December 1, 2011 Google posted an update providing insight into 体育外围app changes made the two weeks prior. Highlights included:
</p>
<ul>
<li>
Refinements to the inclusion of related queries so they’d be more relevant
</li>
<li>
Expansion of indexing to include more long tail keywords
</li>
<li>
New parked domain classifier
<i>
(placeholder sites hosting ads)
</i>
</li>
<li>
More complete (fresher) blog results
</li>
<li>
Improvements for recognizing and rewarding whichever sites originally posted content
</li>
<li>
Top result selection code rewrite to avoid “host crowding” (too many results from a single domain in the 体育外围app results).
</li>
<li>
New verbatim tool
</li>
<li>
New google bar
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2011/12/体育外围app-quality-highlights-new-monthly.html" data-wpel-link="external" rel="follow">
Google Blog – New Monthly Search Updates
</a>
</a>
</li>
<li>
<a href="https://体育外围app.googleblog.com/2011/11/体育外围app-using-your-terms-verbatim.html" data-wpel-link="external" rel="follow">
Google Blog – New Verbatim Tool
</a>
</li>
<li>
<a href="https://googleblog.blogspot.com/2011/11/next-stage-in-our-redesign.html" data-wpel-link="external" rel="follow">
Google Blog – Google Bar Update
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2011 November 18 – Panda Update 10
</h3>
<p>
The Panda 3.1 update rolled out on November 18th, 2011 and affected less than 1% of 体育外围appes.
</p>
<p>
</p>
<center>
<img src="png/panda-update-infographic_2_28.png" width="300">
</center>
</div>
<div class="panda">
<h3>
2011 November – Panda 3.1 (Update 9)
</h3>
<p>
On November 18th, 2011 Panda Update 3.1 goes live, impacting
<1% of 体育外围appes. </p>
<p>
</p>
<center>
<img src="png/panda-tweet-1321884343.png">
</center>
</div>
<div class="fl">
<h3>
2011 November – Automatic Translation & More
</h3>
<p>
On November 14, 2011 Google posted an update providing insight into 体育外围app changes made over the couple preceding weeks. Highlights included:
</p>
<ul>
<li>
Cross language results + automatic translation
</li>
<li>
Better page titles in 体育外围app results by de-duplicating boilerplate anchors
<i>
(referring to google-generated page titles, when they ignore html title tags because they can provide a better one)
</i>
</li>
<li>
Extending application rich snippets
</li>
<li>
Refining official page detection, adjusted how they determine which pages are official
</li>
<li>
Improvements to date-restricted queries
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2011/11/ten-recent-algorithm-changes.html" data-wpel-link="external" rel="follow">
Google Blog – Ten Recent Algorithm Changes
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2011 November 3 – Fresher Results
</h3>
<p>
Google puts an emphasis on more recent results, especially on time-sensitive queries.
</p>
<ul>
<li>
Ex: Recent events / hot topics
</li>
<li>
Ex: regularly occurring/recurring events
</li>
<li>
Frequently updated/outdated types of info (ex: best SLR camera)
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-体育外围app.html" data-wpel-link="external" rel="follow">
Google Blog – Giving You Fresher More Recent Search Results
</a>
</li>
</ul>
</div>
<div class="ssl">
<h3>
2011 October – Query Encryption
</h3>
<p>
On October 18, 2011 Google announced that they were going to be encrypting 体育外围app data for users who are signed in.
</p>
<p>
The result? Webmasters could tell that users were coming from google 体育外围app, but could no longer see the queries being used. Instead, webmasters began to see “(not provided)” showing up in their 体育外围app results.
</p>
<p>
This change followed a January roll out of SSL encryption protocol to gmail users.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://googleblog.blogspot.com/2011/10/making-体育外围app-more-secure.html" data-wpel-link="external" rel="follow">
Google Blog – Making Search More Secure
</a>
</li>
<li>
<a href="https://moz.com/blog/google-hides-体育外围app-referral-data-with-new-ssl-implementation-emergency-whiteboard-friday" data-wpel-link="external" rel="follow">
Moz – Google Hides Search Referral Data with New SSL Implementation
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2011 October 19 – Panda Update 8 (“Flux”)
</h3>
<p>
In October Matt Cutts announced there would be upcoming flux from the Panda 3.0 update affecting about 2% of 体育外围app queries. Flux occurred throughout October as new signals were incorporated into the Panda algorithms and data is refreshed.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/taking-a-closer-look-at-the-googles-panda-2-5-flux-97603" data-wpel-link="external" rel="follow">
SEL – Panda Update 3.0 & Flux
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2011 September 28 – Panda Update 7
</h3>
<p>
On September 20, 2011 Google released their 7th update to the Panda algorithm – Panda 2.5
<b>
.
</b>
</p>
</div>
<div class="fl">
<h2>
<span id="2011_September_-_Pagination_Elements">
2011 September – Pagination Elements
</span>
</h2>
<p>
Google added pagination elements – link attributes to help with pagination crawl/indexing issues.
</p>
<ul>
<li>
Rel=”Next”
</li>
<li>
Rel=”prev”
</li>
</ul>
<p>
<i>
Note: this is no longer an indexing signal anymore
</i>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.htm" data-wpel-link="external" rel="follow">
Google Blog – Pagination with Rel Next and Rel Prev
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2011 August 16 – Expanded Site Links
</h3>
<p>
On August 16, 2011 Google announced expanded display of sitelinks from a max of 8 links to a max of 12 links.
</p>
<p>
</p>
<center>
<img src="png/sl3.png" width="600">
</center>
<br>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://体育外围app.googleblog.com/2011/08/evolution-of-sitelinks-expanded-and.html" data-wpel-link="external" rel="follow">
Google Blog – Evolution of Sitelinks Expanded and Improved
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2011 August 12 – Panda Update 6
</h3>
<p>
Google rolled out Panda 2.4 expanding Panda to more languages August 12, 2011, impacting 6-9% of queries worldwide.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2011/08/high-quality-sites-algorithm-launched.html" data-wpel-link="external" rel="follow">
Google Blog – High Quality Sites Algorithm
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2011 July 23 – Panda Update 5
</h3>
<p>
Google rolled out Panda 2.3 in July of 2011, adding new signals to help differentiate between higher and lower quality sites.
</p>
</div>
<div class="fl">
<h3>
2011 June 28 – Google+
</h3>
<p>
On June 28, 2011 Google launched their own social network, Google+. The network was sort of a middle ground between Linkedin and Facebook.
</p>
<p>
Over time, Google + shares and +1s
<i>
(likes)
</i>
will eventually become a temporary personalized 体育外围app ranking factor.
</p>
<p>
Ultimately though, Google+ ended up being decommissioned in 2019
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://en.wikipedia.org/wiki/Google+#Shutdown_of_consumer_version" data-wpel-link="external" rel="follow">
Wikipedia – Google+
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2011 June 16 – Panda Update 4
</h3>
<p>
According to Matt Cutts Panda 2.2
<b>
improved scraper-site detection.
</b>
</p>
<p>
<i>
What’s a scraper?
</i>
In this context, a scraper is software used to copy content from a website, often to be posted to another website for ranking purposes. This is considered a type of webspam (not to mention plagiarism).
</p>
<p>
This update rolled out around June 16, 2011.
</p>
</div>
<div class="fl">
<h3>
2011 June 2 – Schema.org
</h3>
<p>
On June 2, 2011 Google, Yahoo, and Microsoft announced a collaboration to create “a common vocabulary for structured data,” known as Schema.org.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://googleblog.blogspot.com/2011/06/introducing-schemaorg-体育外围app-engines.html" data-wpel-link="external" rel="follow">
Google Blog – Introducing Schema.org
</a>
</li>
</ul>
</div>
<div class="panda">
<h3>
2011 May 9 – Panda Update 3
</h3>
<p>
Panda 2.1 rolled out in early May, and was relatively minor compared to previous Panda updates.
</p>
</div>
<div class="panda">
<h3>
2011 April 11 – Panda Update 2
</h3>
<p>
On April 11, 2011 Panda 2.0 rolled out globally to English users, impacting about 2% of 体育外围app queries.
</p>
<p>
<b>
What was different in Panda 2.0?
</b>
</p>
<ul>
<li>
Better assessment of site quality for long-tailed keywords
</li>
<li>
This update also begins to incorporate data around sites that user’s manually block
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2011/04/high-quality-sites-algorithm-goes.html" data-wpel-link="external" rel="follow">
Google Blog – High-quality sites algorithm goes global, incorporates user feedback
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2011 March 28 – Google +1 Button
</h3>
<p>
Google introduces the +1 Button, similar to facebook “like” button or the reddit upvote. The goal? Bring trusted content to the top of the 体育外围app results.
</p>
<p>
Later in June Google posted a brief update that they made the button faster, and in August of 2011 it also became a share icon.
</p>
<p>
</p>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2011/03/introducing-1-button.html" data-wpel-link="external" rel="follow">
Google Blog – Introducing the +1 Button
</a>
</li>
</ul>
</div>
<div class="panda-1">
<h3>
2011 February – Panda Update (AKA Farmer)
</h3>
<p>
Panda was released to fight thin content and low-quality content in the SERPs. Panda was also designed to reward unique content that provides value to users.
</p>
<p>
</p>
<center>
<img src="png/the_panda.png" width="600">
</center>
Panda impacted a whopping 12% of 体育外围app results, and virtually wiped out content farms, sites with low quality content, thin affiliate sites, sites with large ad-to-content ratios and over optimization.
<p>
</p>
<p>
As a result sites with less intrusive ads started to do better in the 体育外围app results, sites with”thin” user-generated content went down, as did harder to read pages.
</p>
<p>
Per Google:
</p>
<p>
<i>
As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content.”
</i>
</p>
<p>
<b>
Additional Reading
</b>
</p>
<ul>
<li>
<a href="https://moz.com/blog/googles-farmer-update-analysis-of-winners-vs-losers" data-wpel-link="external" rel="follow">
Moz – Farmer Update Analysis of Winners vs Losers
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2011 January – Attribution Update
</h3>
<p>
This update focused on stopping scraper sites from receiving benefit from stolen content. The algorithm worked to establish which site initially created and posted content, and boost that site in the SERPs over other sites which had stolen the content.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://googleblog.blogspot.com/2011/01/google-体育外围app-and-体育外围app-engine-spam.html" data-wpel-link="external" rel="follow">
Google Blog – Google Search and Search Engine Spam
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2011 January – Overstock.com & JCPenney Penalty
</h3>
<p>
Overstock and J.C. Penney receive manual actions due to deceptive link building practices.
</p>
<p>
Overstock offered a 10% discount to universities, students, and parents — as long as they posted anchor-text rich content to their university website. A competitor noticed the trend and reported them to Google.
</p>
<p>
JC Penney had thousands of backlinks built to its site targeting exact match anchor text. After receiving a manual action they disavowed the spammy links and largely recovered.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.体育外围appenginewatch.com/2011/02/24/overstock-com-lands-in-googles-penalty-box-over-links-for-discounts-deal/" data-wpel-link="external" rel="follow">
SEW – Overstock Lands In Google’s Penalty Box
</a>
</li>
<li>
<a href="https://www.nytimes.com/2011/02/13/business/13体育外围app.html?mtrref=www.google.com&gwh=DD71358DB6EB1ED4B38B0EF9B9C79589&gwt=pay&assetType=REGIWALL" data-wpel-link="external" rel="follow">
NYT – J.C. Penney the Underbelly of 体育外围app
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2011-->
</p>
<div id="year-2010" class="year">
<h2>
<span id="2010_Google_Algorithm_Updates">
2010 Google Algorithm Updates
</span>
</h2>
<div class="fl">
<h3>
2010 December – Social Signals Incorporated
</h3>
<p>
Google confirms that they use social signals including accounting for shares when looking at news stories, and author quality.
</p>
</div>
<div class="fl">
<p>
<h3style=”font-size: 18pt;”>
2010 December – Negative ReviewsIn late November a story broke about how businesses were soaring in the 体育外围app results, and seeing their businesses grow exponentially – by being as terrible to customers as possible.
</p>
<p>
Enraged customers were leaving negative reviews on every major site they could linking back to these bad-actor businesses, trying to warn others. But what was happening in 体育外围app, is all those backlinks were giving the bad actors more and more 体育外围app equity — enabling them to show up as the first result for a wider and wider range of 体育外围appes.
</p>
<p>
Google responded to the issue within weeks, making changes to ensure businesses could not abuse their users in that manner moving forward.
</p>
<p>
Per Google:
</p>
<p>
“Being bad is […] bad for business in Google’s 体育外围app results.”
</p>
<p>
<strong>
Additional Reading:
</strong>
<br>
<a href="https://www.nytimes.com/2010/11/28/business/28borker.html?_r=3&pagewanted=all&" data-wpel-link="external" rel="follow">
NYT – Bullies Rewarded in Search
</a>
</p>
</div>
<div class="fl">
<h3>
2010 November – Instant Visual Previews
</h3>
<p>
This temporary feature allowed users to see a visual preview of a website in the 体育外围app results. It was quickly rolled back.
</p>
<p>
</p>
<b>
Additional Resources:
</b>
<br>
<a href="https://googleblog.blogspot.com/2010/11/beyond-instant-results-instant-previews.html" data-wpel-link="external" rel="follow">
Google Blog – Beyond Instant Results, Instant Previews
</a>
<p>
</p>
</div>
<div class="fl">
<h3>
2010 September – Google Instant
</h3>
<p>
Google suggest starts displaying results before a user actually completes their query.
</p>
<p>
This feature lived for a long time (in tech-years anyways) but was sunset in 2017 as mobile 体育外围app became dominant, and Google realized it might not be the optimal experience for on-the-go mobile users.
</p>
</div>
<div class="fl">
<h3>
2010 August – Brand Update
</h3>
<p>
Google made a change to allow some brands/domains to appear multiple times on page one depending on the 体育外围app
</p>
<p>
This feature ends up undergoing a number of updates over time as Google works to get the right balance of site diversity when encountering host-clusters
<i>
(multiple results from the same domain in 体育外围app).
</i>
</p>
</div>
<div class="major-update">
<h3>
2010 June – Caffeine Roll Out
</h3>
<p>
On June 10, 2010 Google announced Caffeine.
</p>
<p>
Caffeine was an entirely new indexing system with a new 体育外围app index. Where before there had been multiple indexes, each being updated and refreshed at their own rates, caffeine enabled continuous updating of small portions of the 体育外围app index. Under caffeine, newly indexed content was available within seconds of being crawled
</p>
<p>
Per Google:
</p>
<p>
<i>
“Caffeine provides 50 percent fresher results for web 体育外围appes than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”
</i>
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://googleblog.blogspot.com/2010/06/our-new-体育外围app-index-caffeine.html" data-wpel-link="external" rel="follow">
Google Blog – Our New Search Index Caffeine
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2010 May 3 – MayDay
</h3>
<p>
The May Day update occurred between April 28th and May 3rd 2010. This update was a precursor to Panda and took a shot at combating content farms.
</p>
<p>
Google’s comment on the update? “If you’re impacted, assess your site for quality.”
</p>
<p>
<b>
Additional Resources:
</b>
</p>
<ul>
<li>
<a href="https://www.youtube.com/watch?time_continue=9&v=WJ6CtBmaIQM" data-wpel-link="external" rel="follow">
Watch – Matt Cutts and Recovering Rankings
</a>
</li>
</ul>
</div>
<div class="local">
<h3>
2010 April – Google Places
</h3>
<p>
In April of 2010 Local Business Center became Google Places. Along with this change came the introduction of service areas (as opposed to just a single address as a location).
</p>
<p>
Other highlights:
</p>
<ul>
<li>
Simpler method for advertising
</li>
<li>
Google offered free professional photo shoots for businesses
</li>
<li>
Google announced another batch of favorite places
</li>
</ul>
<p>
By April of 2010, 20% of 体育外围appes were already location-based.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://googleblog.blogspot.com/2010/04/introducing-google-places.html" data-wpel-link="external" rel="follow">
Google Blog – Introducing Google Places
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2010-->
</p>
<div id="year-2009" class="year">
<h2>
<span id="2009_Google_Algorithm_Updates">
2009 Google Algorithm Updates
</span>
</h2>
<div class="fl">
<h3>
2009 December – Real Time Search
</h3>
<p>
Google announces 体育外围app features related to newly indexed content: Twitter Feeds, News Results, etc. This real time feed was nested under a “latest results” section of the first page of 体育外围app results.
</p>
<p>
</p>
<center>
<img src="jpg/4167254470_1d536024ce.jpg" width="600">
</center>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/google-launches-real-time-体育外围app-31355" data-wpel-link="external" rel="follow">
SEL – Google Launches Real Time Search
</a>
</li>
</ul>
<h3>
2009 August 10 – Caffeine Preview
</h3>
<p>
On August 10 Google begins to preview Caffeine, requesting feedback from users.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://webmasters.googleblog.com/2009/08/help-test-some-next-generation.html" data-wpel-link="external" rel="follow">
Google Blog – Help Test Some Next Generation Infrastructure
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2009 February – Vince
</h3>
<p>
Essentially the Vince update boosted brands.
</p>
<p>
Vince focused on trust, authority and reputation as signals to provide higher quality results which could push big brands further to the top of the SERPs.
</p>
<p>
<b>
Additional Resources:
</b>
<br>
<a href="https://www.youtube.com/watch?v=LMfWPWUh5uU" data-wpel-link="external" rel="follow">
Watch – Is Google putting more weight on brands in rankings?
</a>
<b></b>
<br>
<a href="https://www.seobook.com/google-branding" data-wpel-link="external" rel="follow">
Read – 体育外围app Book – Google Branding
</a>
</p>
</div>
</div>
<p>
<!--close year 2009-->
</p>
<div id="year-2008" class="year">
<h2>
<span id="2008_Google_Search_Updates">
2008 Google Search Updates
</span>
</h2>
<div class="fl">
<h3>
2008 August – Google Suggest
</h3>
<p>
Google introduces “suggest” which displays suggested 体育外围app terms as the user is typing their query.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/googlecom-finally-gets-google-suggest-feature-14626" data-wpel-link="external" rel="follow">
SEL – Google Finally Gets Google Suggest Feature
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2008 April – Dewey
</h3>
<p>
The Dewey update rolled out in late March/early April. The update was called Dewey because Matt Cutts chose the (slightly unique) term as one that would allow comparison between results from different data centers.
</p>
</div>
</div>
<p>
<!--close year 2008-->
</p>
<div id="year-2007" class="year">
<h2>
<span id="2007_Google_Algorithm_Updates">
2007 Google Algorithm Updates
</span>
</h2>
<div class="fl">
<h3>
2007 June – Buffy
</h3>
<p>
The Buffy update caused fluctuations for single-word 体育外围app results.
</p>
<p>
<i>
Why Buffy?
</i>
Google Webmaster Central product manager and long-time head of operations, Vanessa Fox, notoriously an avid Buffy fan, announced she was leaving Google.
</p>
<p>
Vanessa garnered an intense respect from webmasters over her tenure both for her product leadership and for her responsiveness to the community – the people using google’s products daily. The webmaster community named this update after her interest as a sign of respect.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.seroundtable.com/archives/013882.html" data-wpel-link="external" rel="follow">
SER – Buffy Update
</a>
</li>
<li>
<a href="https://体育外围appengineland.com/vanessa-fox-leaves-google-heads-to-zillow-11475" data-wpel-link="external" rel="follow">
SEL – Vanessa Fox Leaves Google
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2007 May – Universal Search
</h3>
<p>
Old school organic 体育外围app results are integrated with video, local, image, news, blog, and book 体育外围appes.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineland.com/google-20-google-universal-体育外围app-11232" data-wpel-link="external" rel="follow">
SEL – Google Universal Search
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2007-->
</p>
<div id="year-2006" class="year">
<h2>
<span id="2006_Google_Search_Updates">
2006 Google Search Updates
</span>
</h2>
<div class="fl">
<h3>
2006 November – Supplemental Update
</h3>
<p>
An update to how the filtering of pages stored in the supplemental index is handled. Google went on to scrap the supplemental index label in July 2007.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://nobs.link/google-algorithm-updates/supplemental-update/" data-wpel-link="external" rel="follow">
Nobs – Supplemental Update
<br>
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2006-->
</p>
<div id="year-2005" class="year">
<h2>
<span id="2005_Google_Search_Updates">
2005 Google Search Updates
</span>
</h2>
<div class="major-update">
<h3>
2005 November – Big Daddy
</h3>
<p>
This was an update to the Google 体育外围app infrastructure and took 3 months to roll out: January, February, and March. This update also changed how google handled canonicalization and redirects.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.mattcutts.com/blog/indexing-timeline/" data-wpel-link="external" rel="follow">
Matt Cutts – Indexing Timeline
</a>
</li>
<li>
<a href="https://moz.com/blog/todd-greg-matt-cutts-on-webmasterradio" data-wpel-link="external" rel="follow">
Matt Cutts on Webmaster Radio
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2005 October 16 – Jagger Rollout Begins
</h3>
<p>
The Jagger Update rolled out as a series of October updates.
</p>
<p>
The update targeted low quality links, reciprocal links, paid links, and link farms. The update helped prepare the way for the Big Daddy infrastructure update in November.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.seroundtable.com/archives/002711.html" data-wpel-link="external" rel="follow">
SER – Jagger Update
</a>
</li>
</ul>
</div>
<div class="local">
<h3>
2005 October – Google Local / Maps
</h3>
<p>
In October of 2015, Google merged Local Business Center data merges with Maps data.
</p>
</div>
<div class="fl">
<h3>
2005 September – Gilligan / False Alarm
</h3>
<p>
A number of 体育外围apps noted fluctuations in September which they originally named “Gilligan.” It turns out there were no algorithm updates, just a data refresh (index update).
</p>
<p>
Given the news, many 体育外围apps renamed their posts “False Alarm.” However, moving forward many data refreshes are considered updates by the community. So we’ll let the “Gilligan” update stand.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.mattcutts.com/blog/whats-an-update/" data-wpel-link="external" rel="follow">
Matt Cutts – What’s an Update
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2005 June – Personalized Search
</h3>
<p>
Google relaunches personal 体育外围app. This time it helps shape future results based on your past selections.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://myactivity.google.com/myactivity" data-wpel-link="external" rel="follow">
Google My Activity
</a>
</li>
<li>
<a href="https://www.体育外围appenginewatch.com/2005/06/28/google-relaunches-personal-体育外围app-this-time-it-really-is-personal/" data-wpel-link="external" rel="follow">
SEW – Google Relaunches Personal Search
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2005 June – XML sitemaps
</h3>
<p>
Google launches the ability to submit XML sitemaps via Google Webmaster tools. This update bypassed old HTML sitemaps. It gave Webmasters some influence over indexation and crawling, allowing them to feed pages to the index with this feature.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.体育外围appenginewatch.com/2005/06/02/new-google-sitemaps-web-page-feed-program/" data-wpel-link="external" rel="follow">
SEW – New Google Sitemaps Web Page Feed Program
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2005 May – Bourbon
</h3>
<p>
The May 2005 update, nicknamed Bourbon seemed to devalue sites/pages with duplicate content, and affected 3.5% of 体育外围app queries.
</p>
</div>
<div class="fl">
<h3>
2005 February – Allegra
</h3>
<p>
The Allegra update rolled out between February 2, 2005 and February 8, 2005. It caused major fluctuations in the SERPs. While nothing has ever been confirmed, these are the most popular theories amongst 体育外围apps for what changed:
</p>
<ul>
<li>
LSI being used as a ranking signal
</li>
<li>
Duplicate content is devalued
</li>
<li>
Suspicious links are somehow accounted for
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://en.ryte.com/wiki/Allegra_Update" data-wpel-link="external" rel="follow">
Ryte Wiki – Allegra Update
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2005 January – NoFollow
</h3>
<p>
In early January, 2005 Google introduced the “Nofollow” link attribute to combat spam, and control the outbound link quality. This change helped clean up spammy blog comments: comments mass posted to blogs across the internet with links meant to boost the rankings of the target site.
<br>
Future Changes:
</p>
<ul>
<li>
On June 15, 2009 Google changed the way it views NoFollow links in response to webmasters manipulating pages with “page rank sculpting”.
</li>
<li>
Google suggests webmasters use “nofollow” attributes for ads and paid links.
</li>
<li>
On September 10, 2019 Google Announced two additional link attributes “sponsored” and “ugc.”
<ul>
<li>
Sponsored is for links that are paid or advertorial.
</li>
<li>
UGC is for links which come from user generated content.
</li>
</ul>
</li>
</ul>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://en.wikipedia.org/wiki/Nofollow#Introduction_and_support" data-wpel-link="external" rel="follow">
Wikipedia – NoFollow
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2005-->
</p>
<div id="year-2004" class="year">
<h2>
<span id="2004_Google_Algorithm_Updates">
2004 Google Algorithm Updates
</span>
</h2>
<div class="fl">
<h3>
2004 February – Brandy
</h3>
<p>
The Brandy update rolled out the first half of February and included five significant changes to Google’s algorithmic formulas (confirmed by Sergey Brin).
</p>
<p>
Over this same time period Google’s index was significantly expanded, by over 20%, and dynamic web pages were included in the index.
</p>
<p>
What else changed?
</p>
<ul>
<li>
<b>
Google began shifting importance away from Page Rank
</b>
to link quality, link anchors, and link context.
</li>
<li>
<b>
Attention is being given to link neighborhoods
</b>
– how well your site connected to others in your sector or space. This meant that outbound links became more important to a site’s overall 体育外围app.
</li>
<li>
<b>
Latent Semantic Indexing increases in importance
</b>
. Tags (titles, metas, H1/H2) took a back seat to LSI.
</li>
<li>
<b>
Keyword analysis gets a lot better.
</b>
Google gets better at recognizing synonyms using LSI.
</li>
</ul>
</div>
<div class="fl">
<h3>
2004 January – Austin
</h3>
<p>
Austin followed up on Florida continuing to clean up spammy 体育外围app practices, and push unworthy sites out of the first pages of 体育外围app results.
<br>
What changed?
</p>
<ul>
<li>
Invisible text took another hit
</li>
<li>
Meta-tag stuffing was a target
</li>
<li>
FFA (Free for all) link farms no longer provided benefit
</li>
</ul>
<p>
Many 体育外围apps also speculated that this had been a change to Hilltop, a page rank algorithm that had been around since 1998.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://www.体育外围appenginejournal.com/the-latest-on-update-austin-googles-january-update/237/" data-wpel-link="external" rel="follow">
SEJ – The Latest Update On Austin
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2004-->
</p>
<div id="year-2003" class="year">
<h2>
<span id="2003_Google_Algorithm_Updates">
2003 Google Algorithm Updates
</span>
</h2>
<div class="major-update">
<h3>
2003 November 16 – Florida
</h3>
<p>
Google’s Florida update rolled out on November 16, 2003 and targeted spammy seo practices such as keyword stuffing. Many sites that were trying to game the 体育外围app engine algorithms instead of serve users also fell in the rankings.
</p>
<p>
</p>
<center>
<br>
<img loading="lazy" class="alignnone size-full wp-image-3014" src="gif/giphy-downsized-large.gif" alt="GIF of a webmaster freaking out a little and mashing their keyboard looking worried" width="400" height="225">
</center>
<b>
Additional Reading:
</b>
<p>
</p>
<ul>
<li>
<a href="https://www.体育外围appenginewatch.com/2003/12/07/what-happened-to-my-site-on-google/" data-wpel-link="external" rel="follow">
SEW – What Happened to My Site on Google?
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2003 September – Supplemental Index
</h3>
<p>
Google split their index into main and supplemental. The goal was to increase the number of pages/content that Google could crawl and index. The supplemental index had less restrictions on indexing pages. Pages from the supplemental index would only be shown if there were very few good results from the main index to display for a 体育外围app.
</p>
<p>
When the supplemental index was introduced some people viewed being relegated to the supplemental index as a penalty or 体育外围app results “purgatory”.
</p>
<p>
Google retired the supplemental index tag in 2007, but has never said that they retired the supplemental index itself. That being said it’s open knowledge that Google maintains multiple indices, so it is within the realm of reason that the supplemental index may still be one of them. While the label dissapeared, many wonder if the supplemental index has continued to exist and morphed into what we see today as “omitted results”Sites found they were able to move from the supplemental index to the main index by acquiring more backlinks.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://cognitiveseo.com/blog/17778/google-omitted-results/" data-wpel-link="external" rel="follow">
Cognitive 体育外围app – Omitted Results
</a>
</li>
</ul>
</div>
<div class="major-update">
<h3>
2003 July – Fritz (Everflux)
</h3>
<p>
In July, 2003 Google moved away from monthly index updates (often referred to as the google dance) to daily updates in which a portion of the index was updated daily. These regular updates came to be referred to as “everflux.”
</p>
</div>
<div class="fl">
<h3>
2003 June – Esmerelda
</h3>
<p>
Esmerelda was the last giant monthly index update before Google switched over to daily index updates.
</p>
</div>
<div class="fl">
<h3>
2003 May – Dominic
</h3>
<p>
Google’s Dominic update focused on battling spammy link practices.
</p>
</div>
<div class="fl">
<h3>
2003 April – Cassandra
</h3>
<p>
Google’s Cassandra update launched in April of 2003 and targeted spammy 体育外围app practices including hidden text, heavily co-linked domains, and other low-link-quality practices.
</p>
<p>
Google began allowing banned sites to submit a reconsideration request after manual penalties in April of 2003.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://support.google.com/webmasters/answer/66353" data-wpel-link="external" rel="follow">
Google Blog – Hidden Text and Links
</a>
</li>
</ul>
</div>
<div class="fl">
<h3>
2003 February – Boston
</h3>
<p>
Google’s first named update was Boston which rolled out in February of 2003. The Google Boston Update improved algorithms related to analyzing a site’s backlink data.
</p>
</div>
</div>
<p>
<!--close year 2003-->
</p>
<div id="year-2002" class="year">
<h2>
<span id="2002_Google_Algorithm_Updates">
2002 Google Algorithm Updates
</span>
</h2>
<div class="major-update">
<h3>
2002 September – 1st Documented Update
</h3>
<p>
Google’s first documented 体育外围app algorithm update happened on September 1, 2002. It was also the kickoff of “Google Dance” – large-scale monthly refreshes of Google’s 体育外围app index.
</p>
<p>
体育外围apps were shocked by the update claiming “PageRank [is] DEAD”, this update was a little imperfect and included issues such as 404 pages showing up on the first page of 体育外围app.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://体育外围appengineshowdown.com/2002/09/google_dance_begun/" data-wpel-link="external" rel="follow">
Search Engine Showdown – Google Dance Begins
</a>
</li>
</ul>
</div>
</div>
<p>
<!--close year 2002-->
</p>
<div id="year-2000" class="year">
<h2>
<span id="2000_Google_Search_Updates">
2000 Google Search Updates
</span>
</h2>
<div class="fl">
<h3>
2000 December – Google Toolbar
</h3>
<p>
Google launches their 体育外围app toolbar for browsers. The toolbar highlights 体育外围app terms within webpage copy, and allowed users to 体育外围app within websites that didn’t have their own site 体育外围app.
</p>
<p>
<b>
Additional Reading:
</b>
</p>
<ul>
<li>
<a href="https://googlepress.blogspot.com/2000/12/google-launches-google-toolbar.html Toolbar.google.com" data-wpel-link="external" rel="follow">
Google Press – Google Toolbar
</a>
</li>
</ul>
</div>
</div>
<p>
</p>
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Manick Bhan
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<div class="author_title">
CTO/Founder
</div>
<div class="author_description">
Manick is the Founder and CTO of LinkGraph. 体育外围app is his biggest passion and life’s work. He is also a skilled programmer and the creator of the SearchAtlas software suite.
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Intro
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2021 Google Search Updates
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2020 Google Search Updates
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2018 Google Algorithm Updates
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2017 Google Search Updates
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